Scientific student competitions are based on intellectual rivalries, when in competitions the emphasis is not just on winning at any cost, but on winning at the expense of the highest results. There is a growing self-esteem of students, recognition of leadership qualities, joint teamwork. This competence of students was promoted by the final round of the 3rd International competition of student scientific works in the field of marketing and sociological research "Zhas Zerde", organized by KAPRPOM and "Almaty Management University", held on March 2, 2018, with official sponsors such as "SANGE "," BRIF "," GFK "," BISAM "and others. The contest was held in three stages. In all, 118 scientific works from countries of the far, near abroad and cities of the Republic of Kazakhstan were submitted for the initial tour. The finals were attended by the best 25 scientific works from Moscow, Yekaterinburg, Omsk, Astana, Karaganda, Taraz, Almaty and other cities. It is gratifying that the finalists also include students of the Higher School of Economics and Business. The competition was a unique opportunity to reveal the research abilities of talented students.They became students of the 2nd year of the specialty "Marketing" Son A., Em D., Gajiyev R., Zhumash M., Abdulin A., Zhanaydarova M., who took the first place in the section "Sociological Research" and became the owners of the money prize in 150 thousand tenge and 3-year student of the specialty "Marketing" Berdybay J., who took the II place in the section "Marketing research" (holder of a money prize of 100 thousand tenge). Students are 2 courses, as winners of competition are invited on passing of test the "Quarry guide" on the British system Tomas. Berdybai Jazira also received an invitation to practice from the president KAPRPOM, the general director of GFK Ibraeva Sh. The scientific advisers of the teams are Ph.D., Associate Professor Kozhamkulova Zh.T. and teacher Shurenov N.B. Congratulations to the winners and scientific advisers, we wish new intellectual victories!

c.e.s., Associate Professor Kozhamkulova Zh.T., "Management and Marketing" Department