On April 16, 2021, the Department of Business Technologies of the Higher School of Economics and Business organized the XIII Republican Student "5В051100 - Marketing" "6В04107 - Marketing" Subject Olympiad in online format through the Zoom application.

The Olympiad consisted of 2 stages. The first stage is intra-university, the competitive commission of the university, approved by the rector, on a competitive basis selects and sends the best students of the university to the basis university - Al-Farabi KazNU. According to the results of the first stage, 8 teams were selected. The second stage - the final one, was held on the basis of Al-Farabi KazNU in the format of an online competition of teams and consisted of 3 rounds: a greeting in the form of video, a presentation of the project and a promotional video on the topic: "Formation of an eco-brand of products based on digital marketing" and an online presentation of case study analysis.

The winner of the Olympiad was the team "Dynamite" from al-Farabi Kazakh National University, Almaty. The second place was given to two teams - "Konrad" from Almaty Management University, Almaty and "Winners" team from Turan University, Almaty. The third place was received by three teams - "Elestet" from Narxoz University, Almaty, "Yunost" team from Almaty Management University, Almaty, as well as "Sirius" team from Seifullin Kazakh Agrotechnical University, Nur-Sultan.

In total, 24 participants took part from 8 universities from 2 regions of Kazakhstan. All participants of the Olympiad were awarded certificates for participation.