Brand Communication Instruments

9/17/2022

On 20th of September at 11:00 Natalya Novikova, Corporate Marketing and PR Director of LG Electronics Almaty Kazakhstan, will give an open lecture "Brand Communication Instruments".
Natalya has more than 20 years of experience in advertising and more than 18 years of work in marketing, PR and CSR in the LGEAK company, she is a winner of many international competitions of LG Electronics. An expert with many years of practice will speak about the instruments of creating relevant content that can effectively deliver key brand messages. The lecture will also touch on ESG management - Environmental, Social and Governance criteria, what it is and why it is important for global companies to support initiatives in this direction. The speaker will share interesting cases, tell about the main PR projects, realized on the territory of the country, answer interesting questions.
In addition, an innovative gadget - LG PuriCare Wearable Air Purifier - will be raffled between the active students of the lecture. The LG PuriCare mask has two HEPA (High Efficiency Particulate Air) filters, which capture 99.9% of bacteria, viruses and other harmful particles; it is lightweight and comfortable to wear.
The event will also feature guest speaker Nazyma Gadilbek, who will give exercises to train voice.