Name

6B04109 Digital Economics

Classification of education area

6B04 Business, Management and Low

Classification of training areas

6B041 Business and Management

Group of educational programs

B046 Finance, Economics, Banking and Insurance

Purpose

The purpose of the educational program is high-quality training of professional personnel with attitudes and values ​​that meet the current requirements of the local and global labor market, with in-depth skills in the use of IT in the economy, capable of solving problems in the development of the digital economy, e-business and commerce using digital resources.

Language of instruction

kazakh/ russian / english

Volume of credits

240

Academic degree to award

Bachelor of Business and Management on Educational Program «6B04109 Digital Economics»

Learning outcomes

Upon completion of this educational program, students are expected to be able to:

1) to organize the infrastructure for the digital transformation of an enterprise (organization) by embedding its links into the global network of value added chains, analyzing and determining the degree of their impact on the macro- and microeconomic indicators of the country, taking into account the cyclical nature, globalization and digitalization of business processes;

2) to use innovative technologies for the strategic management of business processes of enterprises (organizations) and building a new format for their activities in the digital economy and in foreign trade, using forms and systems of e-commerce, payment systems and electronic transactions when conducting international business in the EAEU space and in the world economy;

3) to analyze the role of e-government in the digital economy, assessing the effectiveness of information and communication technologies in the sectors of its interaction with the population and business: "state-citizens" (G2C), "state-business" (G2B), identifying innovative solutions to improve the quality of life of citizens and business development in the country;

4) to model new tasks for the distribution and use of resources / processes and risks in an enterprise (organization), using programming languages ​​and methods, new types of ICT and systems in the economy, analyzing trends in the development of "end-to-end" digital technologies (big data, blockchain, artificial intelligence , quantum and new production technologies, industrial Internet, etc.);

5) to draw up economic plans and budgets, carrying out financial and economic calculations for enterprises (organizations) in the virtual sphere, assessing risks and changes in business processes using business analytics tools based on data from economic, financial, accounting statements;

6) to apply digital tools in accounting and auditing, in finance and marketing, blockchain technologies in logistics and e-commerce, assessing and analyzing their implications for the activities of an enterprise (organization) in a real and virtual environment, identifying new ways of using them to increase the efficiency and competitiveness of the business -processes;

7) to make analytical reviews (reports) for enterprises (organizations) based on the study of models of international venture financing and innovative (R&D) business, identifying, analyzing, classifying risks and threats in the digital environment and developing a set of measures to minimize them, proposing new solutions for digital innovative development of the industry, region and national economy in general;

8) to develop business plans and smart contracts for enterprises (organizations) based on marketing research of new markets and sectors of the economy for the development of e-commerce, defining effective B2C sales channels, creating e-shops with websites and mobile applications using HTML / CSS, Javascript, Python, etc., evaluating and analyzing their effectiveness and competitiveness;

9) to simulate the development of the digital economy, taking into account its technological, behavioral, institutional and legal features, using econometric, micro- and macroeconomic models, making analytical forecasts of the prospects for its development for the economy of Kazakhstan on the basis of modeling;

10) to make proposals for improving existing methods, technologies, sales channels and increasing the efficiency of production or business using digital tools and software products, working with big data, using innovative software products focused on solving scientific, design and technological problems in the economy,

11) to develop new models for the development of the national cryptocurrency, financial and payment systems, services and business processes in the digital environment, analyzing, comparing current trends and features of the development of the global cryptocurrency market and the ICO market based on the foreign experience of their state regulation;

12) to develop personal and leadership skills, systematic applied thinking, effectively working in a team, solving standard tasks of professional activity on the basis of business communication, information culture, using various methods and sources of information and business analytics tools to solve professional problems.

For applicants

Welcome.kaznu.kz

https://welcome.kaznu.kz/ru/education_programs/bachelor/speciality/2189