On January 19, 2023, an informative lecture "Turk bitig" was held at the Department of "Turkology and Theory of Language" of the Al-Farabi Kazakh National University by runologist Yerlan Espenbetov. The lecture was attended by undergraduates, doctoral students and teaching staff. The lecture discussed the history and alphabet of the ancient Turkic runic writing, originality and general value for the Turkic peoples, and most importantly, relevance today. Special attention during the lecture was paid to the ancient Turkic runic alphabet and its unique consonant system. Nowadays there is a special scientific interest to the study of runic writing, which is common to the Turkic countries. This is evidenced by the comprehensive research work in the Turkic countries, along with the national Turkology. In this direction, interesting statements and assumptions of Yerlan Espenbetov were made. The ways and techniques of implementing Turkic runic inscriptions into everyday life were discussed (for example, as the headings of advertising texts) and answers to the questions of the lecture participants are given. Such lectures are of great importance for young scientists and teachers.