Magistracy
Qualification:
- Scientific and pedagogical direction - Master of Arts
- Model of graduating student
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Mandatory
disciplines
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Elective
disciplines
- Professional
UON1 determine on the basis of consultations with the supervisor the pedagogical ethical concept and relevant educational methods for conducting laboratory classes and organizing independent work of students;
ON2 professionally use the possibilities of font compositions in the field of design: apply knowledge about typography, depending on the purpose, genre and style of the design product, taking into account information, computer and other design technologies;
ON3 substantiate and analyze the main stages of the history and theory of design in the context of the latest methodological approaches in order to improve the quality of design object models;
ON4 formulate various scientific and conceptual design theories and critically evaluate the innovative results of design solutions in accordance with modern research developments;
ON5 conduct research on the scientific problems of graphic design and implement the results of research in educational and methodological complexes of disciplines, programs of author's courses and practical pedagogical activities;
ON6 search for information, identify promising areas of design text and advertising products, printing design (graphic layout design) in the space of visual communication;
ON7 apply the basic methods of psychology and design methodology in the social sphere; demonstrate the achievements of design in the field of general psychology, the psychology of color and space perception, in design management and design marketing;
ON8 use the history and methodology, techniques and basic techniques of design project work in the organization and planning of scientific research, individual creative activity, copyright protection;
ON9 identify and evaluate original artistic ideas and images, style-forming factors, tools, modern trends in the development of design as a visual language of society in order to implement them in professional activities;
ON10 develop the principles of creative design in book and media design, advertising communication, font art; generate the results obtained in various areas of design and communication;
ON11 independently develop innovative image design technologies; identify design opportunities in the field of ethics and business communication, international cooperation;
ON12 create design advertising and visual communication products in the media: use design management methods and techniques to implement the management processes of the international design business.
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Psychology of management
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Formation of knowledge about the fundamental concepts of management psychology for the practical application of the most critical aspects of management in professional interaction. Basic principles of management psychology, personality in management interactions, management of personality behavior, modern ideas, psychology of managing group phenomena, motivation, and practical reflection.
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Foreign Language (professional)
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to acquire and improve competencies by international standards of foreign language education and to communicate in an intercultural, professional, and scientific environment. A master's student must integrate new information, understand the organization of languages, interact in society, and defend his point of view.
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History and Philosophy of Science
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: Understanding of modern philosophy as a system of scientific knowledge, including worldview in rational-theoretical comprehension. The discipline includes aspects of the evolution and development of scientific thinking, historical moments, the contribution of scientists and scientific schools to the formation of science, and ethical and social aspects of scientific activity.
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Pedagogy of Higher Education
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: To provide pedagogical theories and practical strategies for effective teaching in higher education, fostering critical thinking, and academic success. The course explores instructional methods, curriculum design, assessment techniques, and classroom management strategies preparing educators to create inclusive and stimulating learning environments.
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Print design and advertising in the media
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to develop design in printing, interpretation and use of advertising communication in the media.
The discipline is aimed at developing the skills of using complex means of visual communication in the media and print advertising, taking into account specific features, studying the functions of advertising communications, critical evaluation of scientific and conceptual approaches in the space of visual communication in the media, developing an advertising model of the text, and studying the psychological laws of perception.
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Design theory
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to understand the theory of design, its goals, objectives, relations with the subject culture, and purpose.
The discipline is aimed at studying the theory of design, the ability to argue, formulate, generate the main theoretical methods of design in its connection with new technologies.
The main content includes the development of theoretical solutions, the search for the latest concepts and the use of modern design techniques in the professional activity of the designer.
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International design business management
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop skills in the field of international design business management.
The discipline focuses on the study of management methods, design management, on the practical implementation of innovative techniques used in the global design business, on the professional use of management techniques and methodology in the field of interaction between design and international business, and on the use of competencies in the field of design activities.
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Organization and Planning of Scientific Research (in English)
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the research culture of the future specialist, and to study the theoretical and methodological principles of organizing research activities in the context of the development of science and society. The discipline is aimed at developing the ability to conduct independent scientific research using methods and techniques of analysis, and information scientific resources.
Data for 2021-2024 years
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Design text in the space of visual communication
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to develop the ability to create design text through images, metaphors, typography, colors (stylization, decor elements, etc.) in the space of visual communication.
The discipline focuses on the study of text theory, development, critical evaluation and its creative interpretation in the form of design decisions.
The content of the discipline reflects the methods of using the basic techniques of working with design text in the space of text visualization in a book, magazine, or newspaper.
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Innovative technologies of image design
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to master the main innovative technologies of image design.
The discipline is aimed at studying modern innovative technologies, the use of software products by the designer, the use of innovative and scientific and technical information.
The content of the discipline is focused on the connection of theory with practice, the popularization of innovative technologies in the field of image design and its development, taking into account the independent creative search and the definition of performance technologies.
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Intellectual property and legal aspects in design
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to determine the relationship between theory and practice in the field of intellectual property in order to apply the laws of the Republic of Kazakhstan on copyright protection.
The discipline focuses on the study of the theory of law, on the independent definition and application of legal opportunities and obligations in the field of intellectual activity of the designer.
The content of the discipline is reflected in the systematic presentation and application of the theory of law, the law on advertising of the Republic of Kazakhstan, the exercise of rights, obligations and opportunities in the protection of intellectual property.
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Information and computer design technologies
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to master information and computer design technologies.
The discipline is aimed at studying modern information and computer design technologies, mastering the methods of developing and using them in professional activities; at popularizing and applying modern innovative design technologies and at implementing in practice the links between information and design technologies and the latest methods in the field of information and computer technology
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Teaching methods of graphic design
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the scientific principles of teaching methods of graphic design.
The discipline is aimed at studying teaching methods in the field of graphic design, focused on the practical use of the basic techniques of graphic design and educational and methodological experience in practice.
The discipline defines the system of technologies, their critical comprehension, creative interpretation, development of scientific and pedagogical theory in the field of developing methods of teaching graphic design.
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Scientific and conceptual approach in design
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to search for scientific and conceptual approaches in the process of design development.
The discipline is aimed at studying scientifically proven conceptual methods of development and practical application of design solutions.
The main content of the discipline reflects a set of disciplines that contribute to the mastery of various methodologies, the implementation of a close connection between scientific theory and creative practice based on advanced design developments.
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Strategies for implementing ad design
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to work on advertising design: outdoor advertising design and POS-materials design. The training course is designed for the study and implementation of advertising design strategies by specialists in their project activities; mastering the design technique of advertising, the study of various functions of visual communications, the use of advertising methods in design practice.
The discipline is aimed at studying methods, creating and applying independent techniques for developing and improving design advertising in the visual communication space.
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Ethics and business communication in the design profession
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to use the rules of the business and professional culture of the designer. The discipline is aimed at studying the ethics of a professional on the basis of the rules of conduct of the charter of the Union of Designers of Kazakhstan and Kazakh research institute of culture, the application and implementation in practice of ethical standards of business communication, the use of business communication techniques, design communication tools in the business and professional sphere.
The discipline forms the professional competencies of the designer, improves the forms of business communication and modern business culture.
Data for 2021-2024 years
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Pedagogical
- Type of control: Защита практики
- Description: Aim оf discipline: formation of the ability to carry out educational activities in universities, to design the educational process and conduct certain types of training sessions using innovative educational technologies.
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Research
- Type of control: Защита практики
- Description: The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.
Data for 2021-2024 years
