Mastering Digital Marketing Skills


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The Department of Business Technology of the Higher School of Economics of Al-Farabi KazNU in collaboration with the Advertising Association of Central Asia conducted online training for students of specialties «Marketing» and «Logistics» on the theme «Internet Advertising. Planning and Placement. Video Advertising».

«The Atlas of New Professions and the challenges of the modern world reveal new competencies that future university graduates must have. In this regard, training sessions such as the webinar «Internet Advertising. Planning and Placement. Video Advertising», which was organized and conducted by the Department of Business Technologies, is becoming particularly important and relevant.

During the training, students were taught practical skills of content creation, building an effective communication policy and measuring the coverage of the target audience. The training was conducted in the form of a presentation and dialogue with the active involvement of students in discussing the digitalization of economic processes and the relevance of digital marketing.

The topic of the training aroused great interest among the trainees. Cooperation with the AJP Advertising Association of Central Asia is not limited to training and master classes. In the framework of the event, an Agreement has been concluded on the organization of the work practice for students.