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The goal
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The educational program is aimed at the professional training of a specialist designer who is able to solve design problems in the development of media, create a media publication, corporate style of media publication, know and apply the basic laws of graphic composition in creative activities, be able to create creative design, own computer programs for media design, create and form advertising materials, sites.
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Learning outcomes
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- ON1 possess interdisciplinary knowledge, skills and abilities of creating media design projects, know the legal foundations of intellectual property, the basics of entrepreneurship, the history of the development of domestic and world media, interactively interact with the user, forming a flexible, mobile environment of the modern media space.
- ON2 master the technologies of motion design, be able to create moving objects, design TV shows, videos, create animated animation and master flash animation technologies.
- ON3 own computer programs of media design for the design of printed products, create printed publications - newspapers, magazines, books, know the elements of designing different formats of print media.
- ON4 own the technologies of site building, web design in various computer programs, be able to create a site, design a site on the subject and direction of the publication or company.
- ON5 create advertising products - commercials, brochures, posters, master banner advertising technologies, create ice advertising, etc.
- ON6 own the technology of multimedia media production - create videos, texts, news, information in various formats - infotainment, long reads, storytelling.
- ON7 to use techniques and techniques of color science, fonts, to differentiate the functions of color, its shades, primary and composite colors. font; competently use color tones, chiaroscuro, contrasts, nuances and color saturation.
- ON8 to use modern methods and techniques of media design based on the study of foreign experience, world trends in the development of media art, graphics, animation.
- ON9 master the technology of photography, be able to process photos, make photo reports, submit photographic information in various genres.
- ON10 to create on the basis of well-known technologies their own original design layouts, corporate identity; use the latest computer programs in photo design, motion design, infographics and animation.
- ON11 master the technologies of information dissemination, the basics of digital marketing, know the psychology of perception of visual information, master the communication technologies of communication and the psychology of design.
- ON12 know and use qualitative changes and new trends in the field of modern visual communications, which today cannot be imagined without multimedia design.
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