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The goal
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High-quality training of highly professional and talented personnel for the digital media sector and the communications industry, who are able to use fundamental concepts in project work, integrate knowledge on digital literacy, as well as use a new layer of work on information support and promotion in the digital media environment of various enterprises.
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Learning outcomes
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- To create media productions dedicated to the media environment and media ecology (media, technologies and communications and their impact on the human environment), based on knowledge of history, as well as current trends in the development of the media communication sphere, taking into account the main functions: adaptive, developing and managing.
- To create materials of different genres and formats, using creative technologies and flexible strategies, focusing on the history and theory of communication, analyze and compare the media content of different media, identifying its strengths and weaknesses in a crisis, optimize the impact in the field of media communication.
- To identify the features and specifics of media philosophy, to analyze cases of intercultural communications based on modern challenges of global information, as well as to adapt them to the peculiarities of national practices, to build effective business and interpersonal communications, to strengthen the emotional intelligence of the collective and the media community.
- To make qualified media plans and comprehensively manage media production; to carry out various types of media messages (in the format of educational television and radio content), using digital tools and methods of multimedia storytelling, video and audio stories; to edit; to analyze and select edited material, to make production and management decisions during the communication workshop.
- To interpret the motives, interests and values of business etiquette in various types of speech communication, to determine the features of the language of effective and interpersonal communication, to identify the specifics of intensive dialogue, to implement multimedia cases and storytelling using data visualization, fact-checking tools and ethical norms and regulations.
- Systematically present the theory and practice of mass communication and transmedia communications, media management, create creative media projects to promote social media and SMM communications, ensure their implementation and integration in society, correlate the results obtained for the further development of the creative media workshop.
- To present media texts and television and radio materials on media ethics as a basic tool of a journalist, as well as law, focused on interethnic dialogue, analyze indicators of media consumption and predict their use and development using the tools of media and digital technologies.
- To compare the technology of creating and managing transmedia projects and solve problems of modeling and promoting programs in community management, developing a system for organizing business communication interaction, including digital communications in social media, focused on the problems of media ecology and the media environment.
- Effectively promote high-quality content in YouTube journalism by compiling a mudboard collection, an estimate, a content plan; write a script and a synopsis concept, run a YouTube channel using the formats and genres of popular media products.
- Position projects for the media, focusing on the theory and cases of transmedia communications, promote social media marketing projects using creative approaches and innovative technologies of media monitoring and complex analysis, as well as models of a journalist's work in a sustainable communication system.
- Assess the trends in the development of the global information and communication market for the promotion and management of the media market using the tools of multimedia content, taking into account the norms and provisions of scientific culture, effective technology for critical perception of the world, as well as media ethics and law.
- Bring an individual creative component to professional activity, using methods of speech, interpersonal and effective communication (smart communications, digital technologies, photo and infographics, social network algorithm, mobile applications).
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