Bachelor courses
Speciality Code:
6B04107
Speciality Name:
Marketing
Faculty:
High School of Economics and Business
Qualification:
- First Stage of Higher Education - Bachelor of Business and Management
- Model of graduating student
- Mandatory disciplines
- Elective disciplines
- Professional
ON1 Accepting the basic concepts, principles and tools of modern marketing issues related to the management of marketing activities of any business entity based on the application of principles and technologies, scientific, methodological and organizational and technological base of marketing
ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs
ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization
ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions.
ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas
ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues
ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries
ON8 Build management solutions for the effective implementation of marketing tools in the enterprise
ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program.
ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services
ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise.
ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs
ON2 Applying the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures, plan and organize marketing research on the Internet, using the modern approaches and marketing algorithms to meet career needs
ON3 Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions that affect the marketing activities of the organization
ON4 Analyze, taking into account the impact of globalization, various marketing situations and problems comprehensively, working closely with colleagues and other market participants and the relationship between the functional strategies of companies and, on this basis, prepare balanced marketing solutions.
ON5 Practice active using of innovation marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions for various situations and problems, use modern marketing communications to create a system for promoting modern marketing projects and ideas
ON6 Develop marketing programs, plan advertising campaigns, advise employees on marketing issues
ON7 Integrate theoretical concepts, ideas and methods of classical marketing to solve specific practical problems in individual industries
ON8 Build management solutions for the effective implementation of marketing tools in the enterprise
ON9 To get the desired feedback from consumers, develop a well-coordinated promotion program.
ON10 To make a conclusion and find out the solutions to the emerging problems of industrial-technological and marketing activities, carry out an economic assessment of marketing decisions, including investment and innovative marketing projects and summarize the results and develop concepts and recommendations for organizing the production of new products and services
ON11 To analyze the information obtained for marketing management decisions; to apply various methods of application in a particular enterprise, methods of planning and monitoring the results of marketing activities; to develop a marketing plan, the basic organizational structure of the marketing Department, to evaluate alternative and management schemes for the positioning of various types of marketing activities, to justify the need for the use of marketing and management strategies in the enterprise.
ON12 Monitor the effectiveness and feasibility of marketing decisions made using the principles of implementation of strategic marketing management, modern digital technologies and programs
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Kazakh (Russian) Language
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description:
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Module of Socio-Political Knowledge (Sociology/ Political Science/ Culture/ Psychology)
- Number of credits: 8
- Type of control: RK + Exam (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Smart Marketing
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form an understanding of marketing analytics, and marketing solutions aimed at promoting the product and business in an international environment. The discipline will allow you to master the principles of modern marketing; apply Smart marketing methods and approaches; use the methods of digital system systems in production management; organize campaigns in traditional and digital channels; work with big data and media analytics.
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Physical Training
- Number of credits: 2
- Type of control: РК(с оценкой)
- Description: The purpose of the discipline is the formation of social and personal competencies of students, ensuring the targeted use of the appropriate means of physical culture and sports for preservation, preparation for professional activities. As a result of studying the discipline, the graduate should know the role of physical culture in human development.
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Module of socio-political knowledge (Culture)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Module of socio-political knowledge (Political science)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Module of socio-political knowledge (Psychology)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Module of socio-political knowledge (Sociology)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Нistory of Kazakhstan
- Number of credits: 5
- Type of control: [РК1+MT+РК2+ ГЭК] (100)
- Description: The purpose of the discipline is to give objective knowledge about the main stages in the development of the history of Kazakhstan from ancient times to the present. Expected learning outcomes: 1) demonstrate knowledge and understanding of the main stages in the development of the history of Kazakhstan; 2) to correlate the phenomena and events of the historical past with the general paradigm of the world-historical development of human society through critical analysis; 3) to possess the skills of analytical and axiological analysis in the study of historical processes and phenomena of modern Kazakhstan; 4) be able to objectively and comprehensively comprehend the immanent features of the modern Kazakh model of development; 5) Systematize and give a critical assessment of historical phenomena and processes in the history of Kazakhstan. During the study of the discipline students will learn following aspects: Ancient people and the formation of a nomadic civilization, Turkic civilization and the Great Steppe, Kazakhstan in modern times (XVIII - early XX centuries), Kazakhstan as part of the Soviet administrative-command system, Kazakhstan in the world community (1991-2022).
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PR and Marketing Promotion
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation of theoretical knowledge in the field of PR and the development of practical skills in the effective use of PR technologies as a tool of marketing communications for the implementation of corporate, marketing and communication goals of the company. The discipline studies: goals, functions, opportunities and tasks of the company's PR activities, the conceptual model of PR and its components, types and tools of PR.
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Branding
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form scientific ideas about the brand and its consumer, as well as practical skills for creating a brand. The discipline is aimed at studying the basic principles and technologies of branding and brand building are an important component of the professional training of modern marketing specialists. While studying the course, various methods of assessing the value of brands are considered; modern approaches to the development of brand communications; the ability to develop plans for the creation of domestic brands
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Accounting
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: formation of students' ability to keep accounting records and prepare financial statements of the company. The discipline helps to learn the specifics of accounting as a science; apply the laws, methods and principles of accounting; identify and evaluate individual facts on accounting accounts; use a knowledge system for accounting assets, liabilities and capital.
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Government regulation of the economy
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form an idea of the behavior of the state in the socio-economic system when creating economic orders and regulating macroeconomic processes. The following topics will be studied: the economic functions of the state, the modern system of state regulation of the economy, antimonopoly regulation and state support of the competitive environment, state regulation of entrepreneurship, state regulation of foreign economic activity and customs policy, state regional policy.
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Foreign Language
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the improvement of knowledge of foreign language communicative competence. The main methods of speech skills and foreign language communication skills are considered as a basis for the development of communicative competence; implementation of acquired speech skills in the process of searching, selecting and using material in English.
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Information-Communication Technologies
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: During the study of the discipline students will learn following aspects:ICT role in key sectors of development of society. Microsoft Office Windows Cybersafety. Internet technologies. Cloud and mobile technologies. Multimedia technologies. Smart Technology. E-technologies. Electronic business. E-learning. Electronic government. Information technologies in the professional sphere.
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Culturology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Aim of discipline is to form a bachelor's understanding of the specifics of the development of national culture in the context of world culture and civilization, need to preserve the cultural code of the Kazakh people, ability to pursue in independent professional activity a strategy of preserving the cultural heritage.
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Logistics
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline: to form the ability to optimize the operational logistics activities of the enterprise, using logistics concepts and methods to ensure the integration of its functional areas. The discipline is aimed at studying the concept of a logistics system, methods for determining the needs of an enterprise for resources; procurement and supply; optimization of logistics costs, inventory management, logistics management and optimization in the functional areas of logistics
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Logistic Management of the Industry
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: formation ability to develop management solutions for the logistics activities. Learning outcomes: -explain the concepts of logistics management at the enterprise; -application of management methods, planning and strategy formation in the main functional areas of logistic; - solve the problems of logistics management in terms of a systematic approach.
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Macroeconomics
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a holistic view of macroeconomic indicators, methods of macroeconomic analysis and assessment of the consequences of economic policy. The discipline will allow you to calculate the main macroeconomic indicators, analyze the types of macroeconomic policy and their tools, substantiate the results of macroeconomic analysis, and develop recommendations for improving macroeconomic analysis.
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Marketing
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form knowledge in the field of marketing and develop practical skills in the use of marketing technologies in managing an organization. The discipline is aimed at studying the theoretical foundations of marketing, marketing concepts and market processes; interpret the theory of consumer behavior and demand formation; analyze the external and internal environment of the organization for the marketing strategy; develop product, pricing, marketing and communication strategies of the enterprise.
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Marketing Services
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to study the theoretical foundations and conceptual apparatus of marketing services, as well as mastering practical skills in the application of elements and principles of marketing services in the activities of firms and companies. The course under study introduces new concepts of economic categories, entrepreneurial activity in market conditions, new methods of service marketing management
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Marketing Research
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form an idea of marketing research as a tool for achieving goals for conducting marketing research and instilling practical skills in the organization. When studying the discipline, methods, techniques of effective evaluation and analysis of marketing research are considered; organization of marketing activities; marketing activities with a company development strategy
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Marketing Communications
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form an idea of the complex of marketing communications, the elements, their relationship, the acquisition of knowledge and skills in the field of promotion marketing, familiarization with advertising, sales promotion techniques, PR, direct marketing, personal sales. The discipline is aimed at studying the process of marketing communications; planning and budgeting communications; knowledge of enterprise policy
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Mathematics in Economics
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a holistic view of mathematical knowledge in economics, practical skills of modelling, analyzing and solving economic problems. The discipline aims to study the fundamental concepts of mathematics for economic analysis, to apply mathematical methods of analysis of economic processes, to be able to justify methods of solving mathematically formulated problems.
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International Marketing
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a body of knowledge in the field of theory and practice of international marketing. The discipline aims to study market research using various methods; make decisions regarding the implementation of the international marketing complex, the range of goods, pricing, methods of advertising and sales promotion in the world market
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Management
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline: the formation of systematic knowledge about the theoretical foundations and applied aspects of management. The teaching of the discipline Management examines the theory and practice of management; the history of management, schools and modern management concepts; functions and methods of organization management; types of organizational structure; internal and external environment of the organization; models and methods of decision-making; planning methods; motivation and control, management styles and leadership theory.
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Merchandising
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to provide the necessary level of knowledge on the study and analysis of psychological factors of consumer behavior in the retail space in order to use them most effectively in professional activities, in terms of managing trading activities at points of sale. When studying the discipline, the essence and structure of merchandising are considered; methods of market research in the field of merchandising; behavior of target audiences; features and areas of application of certain merchandising tools
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Microeconomics
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a holistic view of the basic principles of the behavior of economic agents and methods of microeconomic analysis. The discipline is aimed at developing the skills of applying microeconomic methods to real economic processes to analyze the causes of the behavior of economic agents and evaluate the effectiveness of their decisions in various markets and the influence of the state on them.
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Organization of Promotional Activities
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form knowledge in the field of advertising practice, make decisions when changing the advertising process, master the techniques of strategic and planning advertising activities and advertising management. The discipline is aimed at studying the concept of advertising activities in the modern market; criteria for choosing advertising distribution channels; develop an advertising slogan; calculate the cost of advertising
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Political Science
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The academic discipline “Political science” forms knowledge of the laws and laws of world politics and modern political processes, explaining the essence and content of the policy of national states, on the basis of ensuring national security and the realization of national interests.
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Psychology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of studying the discipline is to provide scientifically grounded training of highly qualified specialists on the basis of studying the fundamental concepts of psychology management, creating the necessary prerequisites for theoretical understanding and practical application of the most important management problems related to the process of professional development.
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Sociology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The course presents general questions of theory and history of sociology, methodology and methods of sociological research, special sociological theories. This course is aimed at shaping the sociological imagination of students, basic ideas about the subject and methods of sociological research, topical problems and sociology branches.
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Strategic Marketing
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form an idea of the knowledge of strategic marketing necessary to solve the tasks of developing a strategic plan and their implementation. The discipline is aimed at studying the features of the formation of corporate, functional and instrumental marketing strategies; approaches to evaluating effectiveness in marketing strategy
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Marketing Management
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form knowledge on the management of marketing activities of an organization in market conditions. When studying the discipline - to understand the specifics of the implementation of marketing management of the enterprise, including issues of planning, organization, motivation and control of production, commercial and financial processes; to use knowledge to determine the effectiveness of marketing planning and controlling at the enterprise, as well as the economic evaluation of marketing solutions
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Philosophy
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form a systematic understanding of philosophy and its main problems and methods in the context of future professional activities. The main content of ontology and metaphysics is considered in the context of the historical development of philosophy; the importance of key worldview concepts in the modern world.
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Finance
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a system of knowledge and competencies on the basics of financial categories, concepts, terms, their classification, meaning and place in socio-economic processes, as well as to achieve an understanding of the relationship and interaction of forms of financial organization and methods of their application in specific conditions of socio –economic development of society.
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Economic Theory
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to form a holistic view of economic categories and systems, methods of research and analysis of real economic phenomena and processes. The discipline is aimed at studying economic categories and laws; patterns of functioning of a market economy, the behavior of economic entities in conditions of limited resources at the micro and macro levels.
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Military Training
- Number of credits: 6
- Type of control: MC
- Description: Military Training
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Event-Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: purpose Formation of an idea of marketing events as one of the tools of an effective communication strategy of the company The student is able to: - develop a strategy that forms the image of the enterprise; - to develop a budget and a set of event-driven means of promoting goods; - evaluate the effectiveness of Event marketing tools.
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Agromarketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to teach basic knowledge and skills of professional work in the field of branding, the formation of scientific ideas about the brand and its consumer, as well as practical skills of brand creation. The discipline provides knowledge of the basic principles and technologies of branding and brand building are an important component of the professional training of modern marketing specialists. The discipline is aimed at studying the features of the use of marketing in agriculture; the features of marketing of crop and livestock products; the functioning of the processing sector of the agro-industrial complex.
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Al-Farabi and Modernity
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Aim of the discipline: to form students' ideas about the scientific and philosophical heritage of the great Turkic thinker Abu Nasr al-Farabi in developing the world and national culture. Learning outcomes: explain the main philosophical contents al-Farabi's heritage and his influence on the formation of Turkic philosophy; influence European Renaissance.
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Bank marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation of special knowledge and skills in applying the conceptual foundations and technologies of marketing work in modern banking. The discipline lays the foundation for the formation of managerial thinking, understanding the essence of marketing activities in the market of banking products (services), as well as the development of practical skills in marketing work in banking institutions.
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Branding
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of discipline:Formation of ideas about the brand and its consumer, as well as practical skills of creating a brand. The student is able to: - apply various methods for assessing the value of brands; - use modern approaches to the development of brand communications; - to develop plans for the creation of domestic brands.
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Competition Strategy
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to acquire theoretical knowledge, methodology, skills and established practice of forming and implementing competitive strategies of business entities at various levels for their effective work. The discipline studies the basic conceptual and terminological apparatus of the methodology and methods of studying the discipline, techniques, forms and methods of competition in the implementation of competitive strategies
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Marketing of Non-profit Organization
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to understand the specifics of the activities of non-profit organizations, to master the basic marketing tools used in this field, to form an effective strategy and tactics of information impact. The discipline is aimed at studying the conduct of marketing research, the experience of collecting the necessary information to analyze the marketing activities of NGOs; planning an advertising campaign of a non-profit entity; methods of identifying marketing problems of non-profit enterprises and finding optimal ways to solve them.
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Marketing Trade Organizations
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation of knowledge about the content of trade marketing and practical skills of using trade marketing tools in the sales activities of a trading enterprise. The discipline is aimed at studying: about places of sales in marketing and marketing structure, various types of buyers and the organization of the sales process with models of purchasing behavior, analytical methods for evaluating the effectiveness of trade marketing activities; methods and means of identifying and forming consumer demand.
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Marketing Services
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The main purpose: Studying the theoretical foundations and conceptual apparatus of marketing services, as well as mastering practical skills in applying the principles of marketing services in the activities of firms and companies. The student is able to: - know the specifics of marketing services management; - to apply theoretical principles, methods of marketing services for solving practical problems; - transform methods, ways of forecasting markets to the use of marketing services.
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International Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The main purpose: : formation of a body of knowledge in the field of theory and practice of international marketing. The student is able to: - conduct market research using various methods; - to plan and make decisions regarding the implementation of an international marketing complex, a range of goods, pricing, advertising methods and sales promotion in the world market.
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Scientific Research Methods
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Objective - to develop skills in cognitive activity in the field of science. To use methods of scientific research for understanding and assimilating information. To be able to describe the object of research. To master methods of search, processing of scientific information, systematization, analysis, synthesis to obtain an objective content of scientific knowledge. To apply analytical and practical research methods and argumentation systems for justification, assertion, evaluation.
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Legal Bases of Corruption Control
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form a responsible attitude and the ability to demonstrate in practice the application of the principles and norms of anti-corruption legislation in order to prevent corruption offenses, to form intolerance towards corruption, an anti-corruption culture in everyday life and at the workplace, civil liability. The following will be studied: anti-corruption legislation, the system and activities of anti-corruption subjects, causes and conditions conducive to corruption, anti-corruption policy, international experience in combating corruption.
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Entrepreneurship
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form basic knowledge in the field of theory and practice of creating your own business, necessary for the formation of: an economic way of thinking. The internal and external environment of business entrepreneurship are considered; state regulation and the role of the state for the business environment
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Indusrial Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation of a system of knowledge about the specifics of the implementation of marketing activities in the industrial market. The discipline is aimed at studying the principles of industrial marketing; segmentation of industrial markets, product positioning; types of prices and discounts in industrial marketing
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Direct sales and sales promotion
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a complex of knowledge that allows you to organize an effective sales policy and sales promotion at the enterprise. The discipline is aimed at studying the theoretical foundations of sales management; sales for sales promotion; plan sales and marketing activities of the organization
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Touristic Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form knowledge and skills for the implementation of effective solutions in the field of organizing marketing activities in order to achieve marketing goals in the tourism industry. The discipline is aimed at studying the strategic role of marketing in tourism management; types of marketing activities in the field of service and tourism; marketing mix concepts; tourism marketing trends
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Quality Management Product
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form skills in organizing product quality management at enterprises using the international ISO standard. The discipline is aimed at studying the role and responsibilities of managers; evaluate quality costs; solve practical problems of quality management in the company; develop measures and proposals for quality improvement
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Retailing and Distribution Policy
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form an idea of the product and sales policy, analysis of the formation of the company's sales network, evaluation of channels and methods of product distribution, development and adoption of strategic decisions on the company's product and sales policy. When studying the discipline, the analysis of the company's product and sales policy is carried out; use marketing research methods; develop types of strategies for the company's product and sales policy.
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Abais Teaching
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form in future specialists the ability to self-knowledge, the use of Abai's doctrine as the basis of spirituality and intellectuality of modern Kazakhstan, the application of their professional knowledge, understanding and abilities through the prism of humanism and education in order to strengthen the unity of the country and civil solidarity of society.The following will be studied: the concept of the teachings of Abai; sources of teaching; components of Abai's doctrine; categories of Abai's doctrine; measuring instruments of the teachings of Abai; the essence and meaning of Abai’s doctrine.
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Pricing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation of knowledge of the principles and approaches of pricing, the ability to use pricing methods and tools in enterprise management to ensure its effective functioning and knowledge on key problems of market pricing such as alternative methods of determining prices for various types of pricing strategies, features of the formation of regulated and free prices, features of pricing in the market system
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Digital Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to develop students' abilities to develop a digital marketing strategy. Will be studied: marketing in a digital context; systematization and analysis of statistical and marketing information; strategic decisions on the use of digital marketing tools; product positioning in digital marketing; strategic communication solutions.
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Ecology and Human Life Safety
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form a number of key competencies based on modern environmental management concepts that implement the principles of harmonious optimization of the conditions for human interaction with nature, including in the process of tourist and recreational activities.The following will be studied: the principles of sustainable development, conservation and reproduction of natural resources to ensure the safety of human life, methods for assessing and minimizing risks, protecting against dangers, including during travel, measures to eliminate the consequences of accidents, anthropogenic disasters, natural disasters, environmental protection and rational environmental management.
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Тhe preparation and delivery of complex examination
- Type of control: ГЭК по фунд.дисциплинам
- Description: The purpose of preparing and passing the comprehensive exam: determining the level of theoretical and practical knowledge obtained during the training of students in the educational program of professional training. The exam program includes thematic sections corresponding to the main academic disciplines of the main and elective modules of the main curriculum.
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Digital Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is a systematic presentation of the modern concept of Digital Marketing, which is used today in the course of business activities of enterprises in order to solve marketing problems, the study of the main sections of Digital Marketing at the enterprise level. The discipline is aimed at studying the type of marketing strategies and tasks solved with the help of Digital marketing tools; types and features of the use of various digital marketing tools; methods for forecasting demand for the products in question using demand analysis systems on the Internet.
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Event – Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form an idea of marketing events as one of the tools for an effective communication strategy of the company. The discipline is aimed at studying the strategy that forms the image of the enterprise; develop a set of event-based means of promoting goods; evaluate the effectiveness of Event marketing tools
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Smart strategies of brands South Korean companies
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: formation of systematized knowledge about new approaches, technologies and tools of smart strategies of the leading brands of South Korean companies. When studying the discipline, the goals of the Smart strategy of the company's brands are considered; information for the implementation of the Smart strategy of company brands; possession of Smart technologies to achieve efficient business operation, attract potential customers and make a profit
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Controlling and audit in marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form knowledge about controlling, which is necessary to ensure the adoption of marketing strategies. The purpose of the audit is to determine adequate marketing goals and appropriate marketing tools. The discipline is aimed at studying the essence of controlling; a controlling tool for making managerial decisions; a method of control and controlling in marketing
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Neuromarketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form knowledge, skills and abilities in the field of application of fundamental principles from the field of behavioral, cognitive and neurosciences. The discipline is aimed at studying the theory and methodology of modern communication science; data and methods of neuroscience in practical application in the field of communication management; conduct a comparative analysis of media channels using media carriers
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Consumer Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a set of actions and activities aimed at the consumer with the brand and to stimulate sales at the point of sale. The discipline is aimed at studying the formation of consumer behavior; the main stages in the development of the science of consumer behavior; methodology for studying consumer behavior; online consumer decision models
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Trade marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a complex system of knowledge, skills, organization and coordination of effective activities in the field of trade marketing. The discipline is aimed at studying the essence and role of trade marketing; basic principles and forms of modern theory and practice in brand management
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Pre-diploma
- Type of control: Защита практики
- Description: The goal of the practice is to form the ability to integrate the theory and methodology of technological and chemical disciplines to solve practical problems related to future professional activities. The practice is aimed at the formation of an independent solution to real problems in the field of chemical technology of inorganic substances using the competencies obtained in the course of mastering the educational program.
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Production
- Type of control: Защита практики
- Description: The purpose of the practice is to form the ability to read flow charts of chemical production, to justify the choice of equipment, materials and design and design solutions on the example of a specific chemical enterprise, to implement the competencies obtained during the development of the module to perform production tasks during the practice. The practice is aimed at mastering the structure, regulations, equipment and materials of specific chemical industries.
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Educational
- Type of control: Защита практики
- Description: Сonsolidation of the received theoretical knowledge, professional orientation of students; familiarization and study of the organization of activity, structure, directions of scientific activity of the department, faculty, university. - use knowledge of physical laws and theories to explain the structure of matter, forces and interactions in nature, the origin of fields; use acquired knowledge in practice and in everyday life;