Sales on Kaspi and Wildberries marketplaces

4/18/2023

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Kaspi and Wildberries are two major marketplaces in Kazakhstan and Russia, respectively.
Kaspi.kz is the largest marketplace in Kazakhstan, which brings together more than 15,000 sellers offering more than 10 million products. Kaspi.kz has over 9 million registered users and over 2.5 million monthly active users. According to a Kaspi report, their marketplace sales revenue in 2021 was 294.3 billion tenge (about $688.5 million).


Wildberries.ru is one of the largest marketplaces in Russia and the CIS, which brings together more than 40,000 sellers offering more than 6 million products. Wildberries has over 50 million registered users and over 10 million monthly active users. According to the company's 2021 report, the marketplace generated revenue of 790 billion rubles (about $10.5 billion).
Both marketplaces continue to actively develop and increase the number of sellers and goods.
What should the Seller control:

⁃ IE management (reports, taxes, payments, cash register, limits)⁃

Compliance with all marketplace rules. Many ignore this point, and then complain that they blocked the store for no reason.

⁃ Analysis and search of marginal goods. The correct calculation of the Unit-economy is important here.Consider everything: commission, shipping, tax, and your time. Don't work for pennies

⁃ Order control (shipments, cancellations, returns)⁃ Keeping records of sales. It is necessary to track the dynamics (revenue, number of orders, average bill, net profit)

⁃ Procurement control (local suppliers / official distributors, China, etc.)


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