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The goal
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High-quality training of professional personnel for the field of media and communications, capable of:
- to characterize the sphere of mass media and information on the basis of the fundamental principles of the theory of journalism;
- use media technology to create a certain impact force;
- to give an objective assessment of the situation (political, economic, social, professional) according to its results by modern scientific methods and media technologies.
- use computer methods, information technology for collecting, storing and processing information;
- initiate discussions, reasonably defend their point of view.
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Learning outcomes
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Upon completion of this educational program, students are expected to be able to:
- To analyze the history, theory and current state of journalism in Kazakhstan and abroad; process objective information from open sources.
- Classify the sphere of mass media and communications in the system of professional objects and subjects, as well as the mechanisms of its interaction with various structures on the basis of the legal and ethical norms of society.
- Use technologies for creating, editing and rewriting journalistic text based on the type and nature of information in accordance with the conceptual and technological specifics of the media platform.
- Develop programs for successful interaction with the interlocutor as a source of information, ensure their implementation, and translate the received information into a text format with powerful influence.
- To create a media product aimed at different audiences and having various informational goals, using computer, audio and video technologies.
- Analyze the social and economic situation using business journalism instrumentation, as well as project and case studies research methods.
- Analyze, summarize and structure information flows, select from them relevant and relevant information for solving conceptual tasks of a particular media.
- Analyze the specifics of the journalistic text, its semantic and structural-compositional identity in accordance with the media information requirements (accuracy, reliability, references to sources of information, distinguishing facts and assessments, pluralism of opinions and points of view, etc., apply these principles in the preparation of publications).
- Design texts for different media platforms, work as a camera, take pictures, voice, shoot and record with all mobile devices, creating content for online media.
- Create artistic layouts and illustrations for technical and artistic design of a magazine / newspaper using creative techniques.
- Assess successes in the development of the media sphere and the skills of fellow journalists in the form of analytical essays, project conclusions, recommendations developed in the case study process.
- Comment on the economic, political and social problems of Kazakhstan in the media.
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