6B04107-Marketing
Name of the Educational Program |
6В04107 – Marketing |
Field of education |
6В04 - Business, management and law
|
Direction of training |
6В041- Business and management
|
Group of educational programs |
В047 - «Marketing and advertising» |
Goal |
The purpose of the Bachelor's educational program in the specialty "6B04107-MARKETING" is: to form the ability to use theoretical knowledge and research methods in practice in the field of marketing for high-quality training of specialists competitive in the labor market, perform professional functions in government and commercial structures, analyze and plan the marketing activities of enterprises , carry out scientific research in the field of marketing, taking into account modern requirements |
Language of instruction |
Kazakh, Russian, English |
Loan volume |
240 academic credits |
Awarded academic degree |
Bachelor of business and management on educational programs «6B04107 - Marketing» |
Learning outcomes |
Upon completion of this educational program, students are expected to be able to: ON1. Apply the basic concepts, principles and tools of modern marketing using the principles and technologies, scientific, methodological and organizational and technological base of marketing ON2. Apply the features of building a marketing information system and the specifics of organizing marketing research of the external and internal environment of business structures ON3. Analyze the relationship between the functional strategies of companies to prepare effective marketing decisions ON4. Analyze various marketing situations and problems, taking into account the relationship between the functional strategies of companies ON5. Practice the active use of innovative marketing technologies, methods and Internet technologies to develop creative and effective marketing solutions ON6. Develop marketing programs, plan advertising campaigns, build his image ON7. Integrate theoretical provisions, ideas and methods of classical marketing to solve practical problems in certain areas of the organization ON8. Build management decisions for the effective implementation of marketing tools in the organization's activities ON9. Develop a coordinated promotional program to get the desired feedback from consumers ON10. Conduct an economic assessment of marketing solutions, including investment and innovative marketing projects ON11. Analyze and evaluate alternative and effective management schemes for organizing marketing activities ON12. Monitor the effectiveness and feasibility of marketing decisions made using modern digital technologies and programs |
For applicants |
Welcome.kaznu.kz (link to the corresponding program in welcome. https://www.kaznu.kz |
Further in each ЕP there should be the following tabs:
- Academic activities https://www.kaznu.kz/ru/22279/news/
Academic mobility: with leading universities-TOP 200
- Scientific activity https://www.kaznu.kz/ru/22297/news/, https://www.kaznu.kz/ru/22298/news/
For the implementation of the educational program, the department has a Center "Smart Marketing and Logistics".
Within the framework of the center, scientific schools are being developed, such as E-commerce in a pandemic, Smart food supply chains, Logistic processes in a pandemic. The center is aimed at improving the qualifications of teachers, expanding cooperation with employers, strengthening international collaboration with scientists from leading universities, attracting undergraduates and doctoral students to research activities, and commercializing scientific research. The "Smart Marketing and Logistics" center is always open to promising and mutually beneficial proposals, both from the scientific community and from business and production.
On the basis of the Department of «Business Technologies», there is a student scientific circle «Marketing Agency». The circle was organized with the aim of improving scientific work with students and young scientists of the department, improving the quality of training qualified specialists for work in various sectors of the economy of the Republic of Kazakhstan. And also the creation of the necessary conditions for the formation and development of interest in scientific activities, support for talented young scientists and the formation of the country's human resources.
With the aim of attracting students to research and scientific activities, conferences, competitions, olympiads, exhibitions of scientific works of university students are held annually. Every year the Department of Business Technologies holds an international student subject Olympiad in the specialty 6В04107 - Marketing. https://www.kaznu.kz/ru/22299/news/one/21349/.
Under the leadership of the Department of Business Technologies, the Republican student subject Olympiad is held among university students in the specialty "6В04107 - Marketing"
https://www.kaznu.kz/ru/22299/news/one/21346/.
6В04107 - Marketing allows you to train students who are able to solve scientific problems in the field of marketing science; to provide teaching of marketing disciplines at the university based on the latest concepts; carry out research work with the involvement of information technology, process research results, analyze all elements of the marketing mix; develop marketing strategies, achieve their achievement and implement marketing technologies, tools in organizations
In order to take into account the complex of requirements for the training of students in the field of innovation at the stages of research activities, the implementation of educational programs in the specialty 6В04107 - Marketing is based on the use of:
Digital technologies and tools used in the training of magistrates:
• Working with interactive whiteboard Miro / Mindmeister
• MOOC / SPOC massive open online courses
• Create an interactive presentation with Canva
• Platform for distance assessment of knowledge "Startexam"
• Crossword tasks as a method of developing education
• Elements of gamification in the classroom
• Kahoot - game educational platform.
- International activities https://www.kaznu.kz/ru/22223/news/, https://www.kaznu.kz/ru/22300/news/, https://www.kaznu.kz/ru/22279/news/,
The department has very strong and broad ties with international partners. In order to improve the quality of education and training of specialists, the department sends its students, undergraduates and doctoral students to partner universities for academic mobility, advanced training, short-term and long-term experience, internships and joint projects.
Scientific international internships and academic mobility of undergraduates:
1. University of Minho, Portugal, Braga
2.Seged University, Hungary
4. Janos Kodolani University of Applied Sciences, Hungary
5. Belgorod State National Research University, Russia
6.RUDN University, Russia
7. Federal University of Santa Catarina, Brazil
8. Institute of Transport and Telecommunications, Latvia
9. Oryol State University, Russia
- Quality assurance (Accreditation, rating, work with employers) https://www.kaznu.kz/ru/19074/page/
The educational program in the specialty 6В04107 - Marketing has passed the specialized accreditation of KAZSEE on 06/18/2021.
According to the results of the rating of the Educational Program, it takes the 2nd place according to the IAAR rating, NKAAA - 3rd place, Atameken - 7th.
The department involves all stakeholders in the development of educational programs - students, faculty, graduates, employers Employers: KAZAGROFEED LLP, Nestlé Food Kazakhstan LLP, WE GROUP LLP, NOVAPETROL LLP and other business entities of various organizational and legal forms. Improving the content of the EP is carried out taking into account qualification goals, recommendations of the interests of partner universities, employers, graduates and students. Foreign professors invited to give lectures on a long-term and short-term basis, participate in international conferences and scientific schools make up their reviews of the ЕP. Their wishes are taken into account when drawing up the OP. When developing the EP, the recommendations and proposals of accreditation agencies were taken into account for the implementation of the educational process that meets the requirements of modern realities. Based on the recommendations, changes are introduced into the content of the EP.