Magistracy
Speciality Name:
Digital Media Communications (SPBU)
Qualification:
- Scientific and pedagogical direction - Master of Social Sciences
- Model of graduating student
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Mandatory
disciplines
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Elective
disciplines
- Professional
Формируется матрица соотнесения результатов обучения по образовательной программе с формируемыми компетенциями (приложение 2.1)
По завершении данной ОП ожидается, что магистры будут способны:
1.create a universal model of the communication process using the theory and concept of communication;
2. to identify the specifics of the interaction of media communications with public administration systems and to provide communication support for the foreign policy activities of state structures;
3. track trends in the development of domestic and foreign media markets and use these trends in professional activities;
4. use technical and creative skills when creating digital products based on knowledge of the specifics of modern broadcast technologies
• 5. using the tools of the interactive content industry (Internet portals, databases of video, audio content, software products), create a multimedia product;
• 6. relying on the latest communication technologies, ethics and laws of psychology, using various types of communication, coordinate the work of different divisions of the media company;
7. explore and describe media phenomena using the language and apparatus of the social, humanities, and economic sciences, and apply various methods to analyze media companies and projects;
8. analyze the linguistic features of mass media texts, interactive methods of creative communication activities that are used in the media discourse when creating media and communication products;
9. identify the main components, parameters, and specifics of strategic communications in relation to traditional forms of communication activities; analyze the evolution of communication models on the basis of which communication strategies are developed;
10. develop a marketing strategy, evaluate its effectiveness, implement online promotion, taking into account consumer needs, the current situation in the industry and the competitive position in the market segment;
11. identify the specifics of working in the direction of corporate and brand communications; build effective work with media managers and understand how the media business affects the business of the corporation and / or brand;
12. form a team, develop a calendar plan with it, the cost of the project and effectively implement it, adapting it to specific realities.
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Psychology of Managment
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The course "Psychology of Management" forms the competencies of undergraduates necessary for the professional activities of a graduate student in the framework of managerial relations. Purpose: provision of scientifically based training of highly qualified specialists on the basis of study and analysis of psychological conditions and peculiarities of management activity in the process of professional formation within the selected specialty
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Foreign language (professional)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form the ability of acquisition and improvement of competencies in accordance with the international standards of foreign language education, which allows to use a foreign language as a means of communication in the intercultural, professional and scientific activities of the future specialist
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History and Philosophy of Science
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: Understanding of modern philosophy as a system of scientific knowledge, including worldview in rational-theoretical comprehension. The discipline includes aspects of the evolution and development of scientific thinking, historical moments, the contribution of scientists and scientific schools to the formation of science, and ethical and social aspects of scientific activity.
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Linguistic features of media communication
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability of undergraduates to analyze the leading communication strategies and interactive methods of creative communication activities that need to be used in media discourse, when creating media products and communication products that are in demand by society and industry, and to understand the linguistic and socio-cultural aspects of mass media texts.
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Media space: main directions of research
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to determine the problems of the media space, considering it as a set of all media texts, a "discursive" space. Special attention is paid to the institutional sphere, the system of mass communication and the ability to characterize the media space as a media market and as a global environment that permeates all spheres of human activity.
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Organization and Planning of Scientific Research (in English)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline - to form the skills of research work, including the development of research methodology. The training course allows you to interpret and critically evaluate the media experience in the framework of various paradigms of media research, to use data collection methods in an empirical study.
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Pedagogy of Higher Education
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: To provide pedagogical theories and practical strategies for effective teaching in higher education, fostering critical thinking, and academic success. The course explores instructional methods, curriculum design, assessment techniques, and classroom management strategies preparing educators to create inclusive and stimulating learning environments.
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Social communication and society
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to systematically apply methods of analysis and synthesis of information; to synthesize information related to the problems of modern society, paying special attention to the methodology and methodology of conducting sociological research; to study the most significant facts, phenomena, processes in the socio-humanitarian sphere, the use of modern digital devices and software when creating a communication product.
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Ethics of communication practices
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to form and improve ethical standards in the field of strategic communications, regulating the information and communication sphere, to isolate the norms of ethical regulation in specific situations of their application; to use ethical standards in the information sphere.
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Foreign language (professional)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to acquire and improve competencies by international standards of foreign language education and to communicate in an intercultural, professional, and scientific environment. A master's student must integrate new information, understand the organization of languages, interact in society, and defend his point of view.
Data for 2021-2024 years
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Digital communications
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability of undergraduates to interact with their audience via the Internet; to work with social networks (SMM); to manage their reputation on the Internet; to create corporate websites and promote them; to develop and implement PR projects on the Internet; to involve users in Internet communication.
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Design of interactive media projects
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to systematize a multimedia product by bringing together a variety of disparate literary and audiovisual materials, to determine the parameters of the aesthetic impact on the human consciousness of the components of a multimedia project, to determine the forms of social distribution of multimedia in modern society, to formulate the principles of demonstration aesthetics of multimedia projects, defined through codes and symbols of art.
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Corporate and brand communications
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability of undergraduates to understand the features and specifics of working in the direction of corporate and brand communications, to reveal the features of interaction with different target groups of the audience at different stages of the company's work and taking into account different business goals, to find different channels and tools for determining media management and media partnership.
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Media business of outsourcing market
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability to apply media business skills within the framework of the outsourcing market, outsourcing in electronic media, analyze the benefits and risks outsourcing services of large media holdings, to analyze the outsourcing and outstaffing market in Kazakhstan. The discipline aims at studying practical issues of creating cases and projects. Outsourcing media market, also for the implementation of professional opportunities and the starting potential of undergraduates to create a startup campaign for business processes and outsourcing companies.
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Media communications in public administration
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability of undergraduates to formulate the principles and mechanisms of media communication in public administration and politics, the ability to work with the basic conceptual apparatus, perception and understanding of information processes in public authorities and management, paying special attention to the deepening of knowledge in the field of professional activity of a civil servant: ensuring effective management of an organization in the field of media communications.
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Media communications in international relations
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability of undergraduates to perform at a high professional level relevant types of work in the field of international journalism related to the formulation and solution of tasks of increased complexity, including innovative nature, to provide communication support for the foreign policy activities of state structures and to promote the spread of the influence of the state language, culture and interests of the country in the international arena.
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Online promotion: strategies and tactics
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to think creatively and creatively in the implementation of online promotion, a systematic view of the strategy and tactics of online promotion, to use creative techniques in their work, paying special attention to stimulating a creative approach to work in the field of online promotion.
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Modern research in strategic communications
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop the ability of undergraduates to understand the complexity of processes in the human communication environment, research methods, leadership, existing and emerging communication tools, as well as to analyze how critical problems develop and become defined in society and in specific organizational conditions.
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Communication theory.
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to successfully function in the professional environment and society within the framework of their social status, to identify features in natural, social and technical systems of information exchange, to create a universal model of the communication process, paying special attention to the laws of social communication and universal mechanisms of information exchange in society.
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Transformational phenomena in media communications
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of undergraduates to analyze the most pronounced transformational phenomena in media and communications, as well as the main elements of the media industry problems, to distinguish technological, content and multimedia groups that determine the internal division among the theoretical and practical problems of media transformation.
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Digital Internet Services in the Media Business
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to build professional competencies in the field of digital Internet services in the media business, as well as the skills of electronic communications, electronic demonstration of marketing information projects, technology platform, mobile technologies, cloud computing, innovative forms of electronic commerce, such as web kiosks and interactive television. In this course will be studied the process of designing and evaluating interfaces for a digital Internet service and in the media business, as well as the analysis of programs to promote electronic communication.
Data for 2021-2024 years
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Research practice
- Type of control: Защита практики
- Description: The research practice of the undergraduate is carried out in order to consolidate the theoretical knowledge gained in the process of learning, the acquisition of practical skills, competencies and professional experience in the specialty under study, as well as the development of advanced experience. The content of research practice is determined by the topic of the dissertation research.
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Teaching Internship
- Type of control: Защита практики
- Description: Purpose: formation of practical competencies in the field of higher school pedagogy based on the requirements for modern philological education, aimed at the formation of stable professional knowledge, skills and abilities. The practice deals with the organization and tasks of pedagogical work in the field of modern higher literary education.
Data for 2021-2024 years
