Magistracy
Speciality Name:
Publishing Management and Typography
Qualification:
- Scientific and pedagogical direction - Master of Arts
- Model of graduating student
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Mandatory
disciplines
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Elective
disciplines
- Professional
ON1 To carry out professional activities at the intersection of publishing management and typography from the perspective of the latest scientific theories and concepts of book business and graphic design.
ON2 Develop areas of typography from the perspective of publishing as a result of integrative processes in the following areas: corporate (logos and branding), editorial (books, newspapers, magazines), navigation, web design, etc.
ON3 To analyze typography as an ideological and creative method of activity, historically formed under the influence of aesthetics, economics, psychology, sociology, cultural studies, etc., and legal management in publishing as an organizational model of publishing.
ON4 To use the traditions of national graphics, original fonts while creating various types of domestic graphic and electronic products.
ON5 To develop scientific design at the intersection of publishing and typography as the basis of graphic design; principles of organizational culture of publishing houses in the context of a paradigm shift in publishing.
ON6 To conduct research in the publishing and graphic design field, to use the methodology of content analysis for text and visual material in the context of various areas of semiotics.
ON7 Process media content by using professional graphics programs: CorelDRAW, Adobe Illustrator, Adobe Photoshop, Adobe InDesign: preparation for publishing book, newspaper, magazine, advertising publications, content of digital documents
ON8 Predict the main trends of interaction between the media and the audience, the direction of editorial management and typography.
ON9 Model a scientific conception of the development of the legal framework for publishing and design projects.
ON10 To contextualize new professional information in an electronic publishing environment.
ON11 To systematize promising directions in the development of Biological sciences and design creativity.
ON12 Synthesize modern methods of teaching publishing management and typography as the art of text design, the results of scientific research in the master's dissertation, scientific publications.
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Publishing systems and graphic programs
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability to analyze the market of publishing and graphics programs, to navigate the software set of visual development tools. The skills of a digital publisher and designer will be taught. The course introduces the Quark App Studio and Digital Publishing Suite software programs for publishers of digital newspapers and magazines based on modern tablet devices Apple iPad and iPad2, RIM Playbook, or Android, such as Motorola Xoom and Samsung Galaxy Tab. As part of the course, computer modeling and design programs are studied
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Foreign Language (professional)
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to acquire and improve competencies by international standards of foreign language education and to communicate in an intercultural, professional, and scientific environment. A master's student must integrate new information, understand the organization of languages, interact in society, and defend his point of view.
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History and Philosophy of Science
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: Understanding of modern philosophy as a system of scientific knowledge, including worldview in rational-theoretical comprehension. The discipline includes aspects of the evolution and development of scientific thinking, historical moments, the contribution of scientists and scientific schools to the formation of science, and ethical and social aspects of scientific activity.
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Kazakh typography and ethnodesign of publishing processes
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability to analyze and implement a system of graphic design techniques based on national traditions. Aspects of the development of Kazakh graphics, historical style, and ethnic design in contemporary art, advertising design, typography, ornamental art, publishing, the main factors of visual traditional culture influencing design in graphic design will be studied.
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Psychology of management
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Formation of knowledge about the fundamental concepts of management psychology for the practical application of the most critical aspects of management in professional interaction. Basic principles of management psychology, personality in management interactions, management of personality behavior, modern ideas, psychology of managing group phenomena, motivation, and practical reflection.
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Organization and Planning of Scientific Research (in English)
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the research culture of the future specialist, and to study the theoretical and methodological principles of organizing research activities in the context of the development of science and society. The discipline is aimed at developing the ability to conduct independent scientific research using methods and techniques of analysis, and information scientific resources.
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Management of modern publishing and printing process
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability to create, release and launch a project in the information and communication turnover and provide a consumer with the form of publication he needs (print, audio, video, electronic). The managerial role of the publisher-editor in the publishing and printing process is studied, as a system of interrelated organizational and managerial, creative, production, informational, and marketing works aimed at preparing for publication and distribution of publications.
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Pedagogy of Higher Education
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: To provide pedagogical theories and practical strategies for effective teaching in higher education, fostering critical thinking, and academic success. The course explores instructional methods, curriculum design, assessment techniques, and classroom management strategies preparing educators to create inclusive and stimulating learning environments.
Data for 2021-2024 years
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Visual digital semiotics and design
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability to describe and evaluate the basic concepts, theory, and development trends of semiotics (including visual semiotics) and design. During the course, students learn the basics of visual digital semiotics, semiotic methodology, consider design as a means of organizing visual communication, study various types of design, styles in visual communication, forms and their elements, the role of color.
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Virtual book distribution channels
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability to systematically analyze the levels of the Internet used at enterprises distributing publishing products, as well as the features of interactive trade. The course is aimed at studying topics related to the definition of goals, objectives, objects of technology of modern book distribution. An in-depth analysis is given of book distribution enterprises that use digital technologies and products in their activities: print on demand, online store, electronic client databases, etc
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Digital-edition: specifics and functional trends
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: During the course, undergraduates develop the ability to analyze the specifics and infrastructure of production and distribution of e-books, methods, and means of preparing electronic publications, formats, and methods of processing electronic publications using various devices and programs for reading. The digital environment is studied as a condition for a new stage in book publishing: the development of the Internet, the emergence of mobile devices (cell phones, tablets, e-books), a change in the vector of development of the publishing business.
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Editorial and design art: canons and standards
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to develop skills in editing and design digital and print content. Undergraduates master professional competencies, taking into account the transformation of editorial standards, strengthening managerial functions in the editor's profession, study printing, design, editorial art, analyze the work of new media editors (digital-editor, web content editor), master automated systems for editing and proofreading.
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Trends in scientific knowledge in book science
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability for conducting scientific research, objective analysis of problems and trends in the formation of types and classifications of modern bibliology. Problems and trends associated with the theoretical and methodological basis of bibliology will be studied. Students will look into the necessity of correcting the conceptual schemes of the science of books, improving the models of setting scientific problems and their solutions. Particular attention will be paid to the development of new approaches to study the phenomenon of a "book" in modern realities.
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Philosophy and culture in the book business
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability of a systemic analysis of general cultural functions and awareness of books and typography as spheres with their worldview and internal philosophical value. Cultural and ethical functions aimed at the formation of professional activity will be studied: the ability to improve and develop the intellectual and general cultural level; the ability to self-study new research methods; as well as the philosophical area of knowledge about this specificity, enclosed in publishing products.
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Graphic design and typography in the context of humanitarian knowledge
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability of the undergraduates for systemic analysis and professional assessment of historical paradigms of visual culture as well as to give a holistic view of the development of the graphic design. Graphic design and typography are studied as historically developed multifunctional socio-cultural phenomena; as well as the causes of occurrence, stages of formation and style directions, the connection of design with various forms of scientific humanitarian knowledge: aesthetics, economics, psychology, sociology, cultural studies, etc.
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Publishing and printing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The practical purpose of the course is to form an in-depth understanding of the structure, principles of publishing, and modern printing technologies, develop skills in working with layouts for subsequent use in professional activities. As a result, students master the technology of preparing publishing processes, printing and post-printing technologies, multimedia, new software solutions. The discipline expands the understanding of the essence of publishing and printing technologies.
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Marketing and brand design in publishing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form among undergraduates the ability to describe and apply methods for stimulating the sale of publishing products, promoting brand design in publishing. Methods of designing and creating a brand image for a particular publisher, series, or subject matter of books, the author will be studied; new possibilities of developing the visual appearance of the logo of the publishing house. The study of marketing in the publishing business is based on the general theory of management and marketing.
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Legal management in publishing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the course is to form the ability to understand the legal management of publishing. Publishing houses are studied as organizations of various forms of ownership that function within a certain legal framework, and the rules of law governing their activities and the resolution of disputes of an internal and external nature (for example, contract and copyright, reprint rights) are considered. Publishing is studied as a system consisting of interconnected parts and having both an internal and an external environment.
Data for 2021-2024 years
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Pedagogical
- Type of control: Защита практики
- Description: Aim оf discipline: formation of the ability to carry out educational activities in universities, to design the educational process and conduct certain types of training sessions using innovative educational technologies.
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Research
- Type of control: Защита практики
- Description: The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.
Data for 2021-2024 years
