Magistracy
Speciality Code:
7M11101
Speciality Name:
Tourism
Faculty:
Geography and Environmental Sciences
Qualification:
- Scientific and pedagogical direction - Master of Sciences
- Model of graduating student
- Mandatory disciplines
- Elective disciplines
- Professional
ON1: Interprets modern knowledge, scientific concepts and theories in the field of tourism to solve scientific and applied problems in new and unfamiliar contexts, multicultural and foreign language environments.
ON2: Integrates scientific and professional knowledge into the educational process of the higher school of professional tourism education in compliance with pedagogical ethics and the system of social values.
ON3: Implements effective communication, cross-functional interaction and interaction with stakeholders in the course of teaching, documentation development, sales management and business processes of a tourism enterprise based on business ethics.
ON4: Performs planning of resource requirements, a comprehensive economic analysis of various types of activities of a tourist enterprise and develops measures to improve the efficiency of economic activities and the quality of tourist services.
ON5: Manages human resources, maintains professional and corporate culture, organizes selection, adaptation, motivation, development and control of company personnel, compliance with mandatory requirements and standards for an enterprise, institution, organization of the tourism industry.
ON6: Manages information, applies effectively, creatively, combinatorially information resources and technologies, software, GIS, GDS to solve professional research, pedagogical, practical problems.
ON7: Presents reasonably own professional ideas and results of activities in the form of a business plan, presentation, report, article, scientific report, educational material in a multicultural and foreign language environment, implements information and advertising activities to promote a tourist product
ON8: Manages his own self-development, assesses the level of his own educational training, builds his own personal professional practical, scientific, pedagogical activity and the direction of professional level-up of quality.
ON2: Integrates scientific and professional knowledge into the educational process of the higher school of professional tourism education in compliance with pedagogical ethics and the system of social values.
ON3: Implements effective communication, cross-functional interaction and interaction with stakeholders in the course of teaching, documentation development, sales management and business processes of a tourism enterprise based on business ethics.
ON4: Performs planning of resource requirements, a comprehensive economic analysis of various types of activities of a tourist enterprise and develops measures to improve the efficiency of economic activities and the quality of tourist services.
ON5: Manages human resources, maintains professional and corporate culture, organizes selection, adaptation, motivation, development and control of company personnel, compliance with mandatory requirements and standards for an enterprise, institution, organization of the tourism industry.
ON6: Manages information, applies effectively, creatively, combinatorially information resources and technologies, software, GIS, GDS to solve professional research, pedagogical, practical problems.
ON7: Presents reasonably own professional ideas and results of activities in the form of a business plan, presentation, report, article, scientific report, educational material in a multicultural and foreign language environment, implements information and advertising activities to promote a tourist product
ON8: Manages his own self-development, assesses the level of his own educational training, builds his own personal professional practical, scientific, pedagogical activity and the direction of professional level-up of quality.
-
Psychology of management
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Formation of knowledge about the fundamental concepts of management psychology for the practical application of the most critical aspects of management in professional interaction. Basic principles of management psychology, personality in management interactions, management of personality behavior, modern ideas, psychology of managing group phenomena, motivation, and practical reflection.
-
National and Regional Tourism Planning
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to develop the ability to define the guidelines for formulation and decision-making in field of national/regional tourism planning. Will be studied: importance, approaches, hierarchy, structure, models of tourism planning at national and regional level, experience in strategic and operational planning, planning of institutional elements and tourism market, financing of tourism development.
-
Pedagogy of Higher Education
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: To provide pedagogical theories and practical strategies for effective teaching in higher education, fostering critical thinking, and academic success. The course explores instructional methods, curriculum design, assessment techniques, and classroom management strategies preparing educators to create inclusive and stimulating learning environments.
-
Tourism Market Structure
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply knowledge about tourism market for decision-making in main areas of practical activity. Will be studied: ideas about tourism market, its properties and indicators; concept and characteristics of tourism market; its features and trends; geography of tourism consumer demand and supply, spatio-temporal modifications of model of tourism business activities.
-
Tourism Economics
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply the basic scientific-theoretical knowledge of tourism economy for decision of practical problems. Will be studied: tourism economy at macro, meso and micro levels; basic ideas, concepts of economic activity in tourism; influence factors; problems and solutions; tourism enterprise Eco-nomics.
-
Business rhetoric in the field of tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to collect, transmit, receive, analyze information in various genres of business communication for successful professional interaction and human resource management. Features of business communications will be studied; types of speech activity and business communication, basics of speech culture; genres of business communication, modeling of business communication situations, selection of optimal communication algorithms as an effective mechanism for improvement the performance of a company.
-
Innovation Management in Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply the methods of innovative management in tourism to develop innovative projects. Will be studied: essence, content of in-novative management in tourism; innovation activity as an object of management; functions, methods of innovative management in tourism; innovative process-es in the promotion, commercialization of the tourist product; the impact of the environment on innovation; management of innovative activity of the tourist enterprise.
-
Methodology of Teaching Tourism in Higher School
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to integrate scientific and professional knowledge into the educational process of professional tourism education, to use traditional and modern innovative technologies for teaching geographical and tourism disciplines in higher education. The following will be studied: the purpose and content of higher professional education in the field of training "Tourism", the methodology of compiling the UMCD, forms and methods of organizing the educational process at the university, traditional and innovative learning technologies and conditions for their application in the educational process.
-
Strategic management of tourism organizations
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to carry out the strategic management of tourism activities in accordance with the legislation and international law. The content and interconnection of the main elements of the strategic management process, the mechanisms for implementing the economic strategy of tourist and recreational enterprises and the priority areas of their activities will be studied; strategic potential of a tourism organization and determining its competitiveness, ensuring, monitoring and evaluating the implementation of the strategy
-
Organization and Planning of Scientific Research (in English)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to organize independent research based on developed scenario for submission in form of presentations, reports, articles, dissertations. Will be studied: trends in science development; methods of organizing, managing and funding the researches; international scientific funds and programs supporting science and education; ratings of scientific journals; management of scientific documentation, academic writing skills.
-
Theoretical and Methodical Problems of Tourism Industry
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to develop the ability to evaluate and apply historical experience, scientific approaches, research in the field of studying theoretical and methodological problems of the tourism industry (TMPTI) to solve professional problems as a sector of the world economy and the intersectoral complex. The following topics will be studied: conceptual and terminological components of the TMPTI; conceptual and terminological diversity as a TMPTI; links of practical tourism with the evolution of scientific ideas and STP; chronology of the transformation of scientific ideas about tourism; the scientific basis of the research of the TMPTI; links and content of the theoretical and methodological foundations of the sciences of tourism; scientific approaches, scientometric basis, scientific tools for studying the TMPTI; the system paradigm in the study of TMPTI; the role and place of innovation in the study of TMPTI; training of specialists as TMPTI; scientific problems of modeling the future of the tourism industry; the specifics of the study of TMPTI at the junction of sciences.
-
Foreign Language (professional)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to acquire and improve competencies by international standards of foreign language education and to communicate in an intercultural, professional, and scientific environment. A master's student must integrate new information, understand the organization of languages, interact in society, and defend his point of view.
-
History and Philosophy of Science
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: Understanding of modern philosophy as a system of scientific knowledge, including worldview in rational-theoretical comprehension. The discipline includes aspects of the evolution and development of scientific thinking, historical moments, the contribution of scientists and scientific schools to the formation of science, and ethical and social aspects of scientific activity.
-
Business and Management Rhetoric
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability for use of oral and written business genres, speech eti-quette in business communication for successful professional interaction. Will be studied: types of speech activity and business communication, its kinds; text as result of speech activity; speech tech-nique; basic culture of speech; genres of business communication, modeling of business communication situations, selec-tion of optimal communication algo-rithms.
-
Innovation Management in Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply the methods of innovation management in tourism for development of innovative projects. Will be studied: essence, content of innovation management in tourism; innovation activity as object of management; functions, methods of innovation management in tourism; innovative processes in promotion and commercialization of tourism product; impact of environment on innovation; management of tourism enterprise innovation activities.
-
Human Resource of Management
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline: the formation of the undergraduate's understanding of the general theoretical foundations of the organization's HRM, the development of modern technologies for human resource management, the formation of a modern approach to management systems in the field of personnel management. The objectives of studying the discipline are to determine the place of HRM in the organization's management system, familiarization with methodological approaches to the formation of personnel policy, socio-psychological aspects of management.
-
Development of intelligent tourist platforms
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to create programs and applications that unite the subjects of the tourism business to promote multifunctional, maximally personalized tourism services. The analysis of software requirements and the development of technical specifications for software components and their interaction will be studied; development of multifunctional digital applications for the promotion of tourism services and products; integration of various providers of tourist services within one digital application; filling digital applications with essential content and thematic content; debugging and testing applications, developing instructions for working with them.
-
National and Regional Tourism Planning
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to develop the ability to define the guidelines for formulation and decision-making in field of national/regional tourism planning. Will be studied: importance, approaches, hierarchy, structure, models of tourism planning at national and regional level, experience in strategic and operational planning, planning of institutional elements and tourism market, financing of tourism development.
-
Human resource management in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply innovative meth-ods of HRM in the for-mation of personnel policy and corporate culture of a tourist enterprise. Will be studied: stages of development of human resource management; contemporary concepts; methodology of human resource management, HRM as an effective mechanism for improving the performance of a company, forming a corporate culture and meeting the needs of employees, global experience in HRM.
-
Destination branding and marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to promote territories as product categories, taking into account their image, investment, tourist and social attractiveness. The following will be studied: the marketing and branding system of tourist territories; tourist destination as a product; the levels of the tourist product of the region, an integrated approach to the formation and promotion of regional tourist products; the main forms and methods of promoting the tourist territory.
-
Information and analytical research in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to use methods and models of system analysis for research in the field of tourism, planning, organization, forecasting the effective functioning of enterprises in the tourism industry. The following will be studied: methodology, organization and technology of information and analytical work, methods and techniques for the effective organization of mental activity, the role and place of analysis in the decisionmaking process, the development of technological tools for information and analytical work in tourism.
-
Tourism Market Structure
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply knowledge about the tourism market for decision-making in the main areas of practical activity. Will be studied: the concept of the tourist market, its properties and signs; concept and characteristics of the tourist market; its features and trends; geography of tourist consumer demand and supply, spatial and temporal modifications of the model of tourist entrepreneurial activity.
-
Territorial tourist and recreational systems
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to analyze and apply to solve professional problems of scientific support and practical experience in the field of study and formation of territorial tourist and recreational systems (TTRS). The following will be studied: scientific ideas about integrated geographical systems and geosystem approach; TTRS as an object of constructive geographical research; historical aspect, regulatory support and patterns of influence of recreation and tourism on the formation of TTRS; hierarchy and features of the organization of TTRS; analysis of conditions and factors of the organization of TTRS; comprehensive assessment of the territory from the standpoint of district formation, zoning and design TTRS; TTRS ratings based on their characteristics; analysis and development of a TTRS development plan; research of TTRS tourist products.
-
Tourism Economy
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply basic scientific and theoretical knowledge on the economics of tourism to solve practical problems. Will be studied: the economics of tourism at the macro, meso and micro levels; basic concepts, concepts of economic activity in tourism; influence factors; problems and ways to solve them; economics of tourism industry enterprises.
-
Cartographic Modeling of Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to solve and visualize the special tasks of tourism using computer, multimedia and GIS technologies in professional and scientific activities. Will be studied: types of scientific and technical information; search engines; computer data processing procedures; software products, applications for geographical research; geographic information technologies; software for tourism activities; computer technologies, creation of cartographic models by modern GIS, aspects of cartographic modeling for presenting the results of scientific research.
-
Computer Technologies in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to solve the spe-cial problems of tourism with use of computer- and multimedia-technologies in professional and scientific activities. Will be studied: types of scientific and technical information; search engines; computer procedures for data processing; software products, applications for geo-graphical research; geographic infor-mation technology; tourism activity software; computer technologies for pre-senting the research results.
-
Tourism Logistics
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability in designing rational flow processes in the formation, promotion, sale of a tourism product and apply scientifically based methods of forecasting, planning and risk management in the organization of tourism activities. The following will be studied: the concept, essence, functions of logistics, objects of logistics research, management in tourism, information support for logistics in tourism, modeling and building supply chains, the current state of the tourism logistics system in the world, trends in the formation of the logistics system in Kazakhstan
-
Marketing of Tourist Territories
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to promote the territories as product categories, taking into account their image, investment, tourism and social attractiveness. Will be studied: marketing system of tourist terri-tories; tourist destination as a product; levels of region’ tourism products, inte-grated approach to formation and promo-tion of regional tourism products; main forms and methods of tourist territory promotion.
-
Methodology of Teaching Tourism in Higher School
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to use tradition-al and modern innovative technologies for teaching the geographical and tour-ism disciplines in higher education. Will be studied: content of the UMCS of higher professional education in “tour-ism” specialty, forms and methods of or-ganizing the educational process at the university.
-
New Educational Technologies
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply the new educational technologies, innovative methods in subject area for achieve of pedagogical aims and effective interaction in teaching process. Will be studied: conceptual apparatus, module learning technologies (history, essence, methods of implementation, opportunities, risks); selection, design, application of interactive educational technologies in universiity.
-
Organization and Planning of Scientific Researches in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to organize independent research based on developed scenario for submission in form of presentations, reports, articles, dissertations. Will be studied: trends in science development; methods of organizing, managing and funding the researches; international scientific funds and programs supporting science and education; ratings of scientific journals; management of scientific documentation, academic writing skills.
-
Theoretical and Methodological Problems of the Tourism Industry
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to assess/theorize the special information for form of system understanding of theory/methodology of studying the tourism industry problems. Will be studied: theory/methodology of scientific researches, modern views, boundaries, composition of tourism industry; globalization processes in World tourism; current state of Kazakhstan's tourism; policy in field of training and retraining of tourism staff.
-
Technology of Informational and Analytical Works
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to use meth-ods/models of system analysis for study of socio-political and economic processes, forecasting and organizing the effective functioning of enterprise management systems. Will be studied: methodology, organization and technology of infor-mation-analytical work, methods and techniques for effective organization of thinking, role and place of analysis in decision-making process, development of technological tools for information-analytical work.
-
Project Management in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to critically evaluate/generate of effective solutions in field of methodology and activity struc-ture for organization of works on project-ing/management of projects. Will be studied: theoretical-methodological and applied foundations of organization, design and management of projects in tourism; stages of organization, design and management of projects in tourism; organization’ resource support, design and project management in tourism.
-
Risk Management in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply evidence-based methods of forecasting, as-sessment, planning and risk management in the organi-zation of tourism activities. The following will be stud-ied: theoretical foundations for identifying and as-sessing risks, factors, basic concepts, approaches to classification, methods of analysis, assessment, fore-casting and risk manage-ment in tourism; methods of reduction, insurance of risks in tourism.
-
Teaching Internship
- Type of control: Защита практики
- Description: The purpose is to form practical skills and abilities of conducting classes in higher education, conducting educational work at a university, introspection and self-development of psychological, pedagogical and methodological competence. Conducts lectures and seminars, curatorial hours, develops educational and methodological documentation based on the credit system of education.
-
Research
- Type of control: Защита практики
- Description: The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.
-
Pedagogical practice
- Type of control: Защита практики
- Description: Goal: to form the ability to research and teaching activities in higher education. Competencies will be formed for the implementation of the educational process in higher education: work with the UMK, teaching special subjects, organization of educational activities of students, scientific/methodological work on the subject, social and educational work.