Planning Advertising Campaigns?
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On December 3, 2021 Violeta Krasavskaya, marketing analyst, business coach, marketing and advertising consultant, MBA, marketing director of the Association of Advertising Specialists of Kazakhstan and Marketing Director of the Armat jewelry company, held a master class on the topic “Planning Advertising Campaigns? " for students and undergraduates of the specialty "Marketing" of the Department of "Business Technologies" KazNU named after al-Farabi. The expert described the process of planning advertising campaigns, told about the components of an effective advertising campaign, how to do everything on time, what mistakes and pitfalls are encountered when implementing a plan for advertising campaigns. At the master class, students were able to receive not only information about what actions to start planning advertising campaigns, but also to see examples of the use of various enterprises.