Bachelor courses
Speciality Code:
6B03203
Speciality Name:
Public Relations
Faculty:
Journalism
Qualification:
- First Stage of Higher Education - Bachelor of Social Sciences
- Model of graduating student
- Mandatory disciplines
- Elective disciplines
- Professional
1. Able to provide communication with government agencies, professional communities, the media, bloggers, own the principles of business communication.
2. They are able to organize and conduct events, increase the coverage of participants both through traditional regular communications and using digital technologies.
3. They are able to model various types of advertising, draw up advertising offers for clients, and monetize communication services..
4. They will be able to distinguish between the basic subjects and objects, types, functions and mechanisms of public relations (PR) in the world and in Kazakhstan, using the experience of Kazakhstani PR, updated by the National Association of Public Relations and the club «PR-shi», to interpret the problems of modern public relations in Kazakh, Russian, English and other languages.
5. They are able to strengthen the appropriate image and business capital of the organization, brand of goods, services and countries, maintain a person’s reputation, mentality and spiritual values.
6. Able to use the methods and techniques of public relations in politics, economics, society, culture, sports, ecology, intercultural communications, the most extraordinary forms: interactivity, convergence, synergy
7. They are able to prepare informational materials, letters, and appeals to authorities and answers to requests, create «socially significant information» and «news stories» using written, oral, online and combined tools for stakeholders and target audiences.
8 They are able to support the work of the press service, press secretary and PR service of organizations of various ownership forms.
9. They are able to carry out monitoring and analysis of legislative, political decisions and trends, assess public opinion, laws related to the communication sphere, and adhere to ethical principles.
10. They are able to put into practice their knowledge in the field of social sciences and humanities that have a global importance.
11. ble to carry out strategic planning in communications, the implementations of PR-activities based on the choice of concepts of competitiveness, in times of crisis and determine their effectiveness in the real sector and social networks.
12. They are able to discuss professional problems, defend their point of view, draw conclusions, apply the skills of writing scientific and research texts, formulate logically sound proposals, recommendations, conclusions on specialized and related industries.
2. They are able to organize and conduct events, increase the coverage of participants both through traditional regular communications and using digital technologies.
3. They are able to model various types of advertising, draw up advertising offers for clients, and monetize communication services..
4. They will be able to distinguish between the basic subjects and objects, types, functions and mechanisms of public relations (PR) in the world and in Kazakhstan, using the experience of Kazakhstani PR, updated by the National Association of Public Relations and the club «PR-shi», to interpret the problems of modern public relations in Kazakh, Russian, English and other languages.
5. They are able to strengthen the appropriate image and business capital of the organization, brand of goods, services and countries, maintain a person’s reputation, mentality and spiritual values.
6. Able to use the methods and techniques of public relations in politics, economics, society, culture, sports, ecology, intercultural communications, the most extraordinary forms: interactivity, convergence, synergy
7. They are able to prepare informational materials, letters, and appeals to authorities and answers to requests, create «socially significant information» and «news stories» using written, oral, online and combined tools for stakeholders and target audiences.
8 They are able to support the work of the press service, press secretary and PR service of organizations of various ownership forms.
9. They are able to carry out monitoring and analysis of legislative, political decisions and trends, assess public opinion, laws related to the communication sphere, and adhere to ethical principles.
10. They are able to put into practice their knowledge in the field of social sciences and humanities that have a global importance.
11. ble to carry out strategic planning in communications, the implementations of PR-activities based on the choice of concepts of competitiveness, in times of crisis and determine their effectiveness in the real sector and social networks.
12. They are able to discuss professional problems, defend their point of view, draw conclusions, apply the skills of writing scientific and research texts, formulate logically sound proposals, recommendations, conclusions on specialized and related industries.
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Military Training
- Number of credits: 6
- Type of control: MC
- Description: Military Training
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Module of socio-political knowledge (Sociology/ Political science/ Culture/ Psychology)
- Number of credits: 8
- Type of control: RK + Exam (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Introduction in Public Relations (PR)
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to identify the main forms of public relations. While studying the course, methods, areas of the profession in the world and in Kazakhstan will be considered. The subject makes it possible to differentiate the typology of PR based on the gradation of F. Seebert, W. Schramm, T. Peterson, to understand the needs for public relations of an organization or person.
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PR in Public Authorities
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to monitor and analyze legislative, political decisions and trends in government bodies. While studying the course, PR tools will be mastered for regular dialogue with the public. The subject allows for the communication of republican and local state bodies on the basis of activation of information impact methods through key communities.
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Technology PR
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to choose PR-technologies. While studying the course, creative ideas will be considered taking into account the needs in Kazakhstan using the main PR-technologies. The subject teaches to use the most effective communication tools: oral, written, online, taking into account the views of scientists A. Lowell, J. Gallup, J. Habermas and others.
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Anti-crisis PR
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to counter crises. While studying the course, the possibilities of public relations in the pre-crisis, crisis and post-crisis periods will be considered. The subject develops skills to effectively solve the communication problems of the organization or person.
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Visualization of communication projects
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to communicate key data of PR projects through digitalization and visualization. During studying the course, we will consider how you can achieve a deeper perception of the material through drawings, videos, and animations. An item represents the correlation of content with textures, colors, and effects.
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Inner PR
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to maintain internal PR. While studying the course, the specifics of corporate communications, internal PR tools, ways to strengthen corporate culture, taking into account the Anglo-American, German, Japanese and entrepreneurial models, will be considered. The subject forms ideas about non-material motivation, organization values and features of corporate events in Kazakhstan.
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Imagelogy
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form in-depth knowledge of imageology in the media communication system, as well as planning, organizing and conducting image campaigns, various methods of solving organizational, media and other problems during image campaigns. The subject is aimed at the ability to improve modern theoretical and methodological representations of imageology, its features, to master the methods, its modern technologies.
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Foreign Language
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the improvement of knowledge of foreign language communicative competence. The main methods of speech skills and foreign language communication skills are considered as a basis for the development of communicative competence; implementation of acquired speech skills in the process of searching, selecting and using material in English.
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Information-Communication Technologies
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: During the study of the discipline students will learn following aspects:ICT role in key sectors of development of society. Microsoft Office Windows Cybersafety. Internet technologies. Cloud and mobile technologies. Multimedia technologies. Smart Technology. E-technologies. Electronic business. E-learning. Electronic government. Information technologies in the professional sphere.
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Culturology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Aim of discipline is to form a bachelor's understanding of the specifics of the development of national culture in the context of world culture and civilization, need to preserve the cultural code of the Kazakh people, ability to pursue in independent professional activity a strategy of preserving the cultural heritage.
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Management and marketing of modern communications
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to carry out management and marketing of modern communications of a multi-channel media environment. When studying the course, management and promotion strategies in the world and in Kazakhstan will be considered. The subject is aimed at mastering the principle of «deep knowledge» by E. Deming, the quantitative and informational approach of C. Shannon, channels of marketing communications, including in the Internet.
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Big data in PR
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students' ability to use big data arrays for PR content on Internet platforms. During studying the course, we will consider the aspects of effective processing of data arrays, matching their elements by criteria and tasks, and matching with non-text documents. This course allows you to create fully processed metadata for communication purposes in line with the ‘Digital Kazakhstan’ program.
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Multimedia and IT-support in PR
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to use multimedia and IT support in PR. While studying the course, the principles of working with the operating systems Windows, Linux, Android, iOS, applications and tools for public relations will be considered. The subject supports the use of digital technologies of information and communication support, receipt, processing and storage of data.
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Writing informational PR-materials
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to select facts and events for processing them in the form of PR documents required by journalists, bloggers and reports to target audiences of Kazakhstan. While studying the course, the cases of the Kazakhstan Press Club, the American Press Club, the Renaissance Agency, and others will be examined. The subject is aimed at using techniques and methods of working with information.
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Research workshop
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to conduct scientific research in professional and scientific fields, to introduce innovations. The subject examines the concepts, forms, methods of research and experiments in the communication industry. The course allows you to carry out research using the tools of search, analysis, comparison and registration of scientific results.
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Organization of PR-projects
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to use the tools of PR-projects in the commercial, public and public sectors. While studying the course, the components of PR projects will be considered. The subject demonstrates the effectiveness of communication events using world and Kazakhstani cases (leading experts on PR in Kazakhstan: A. Karaulova, S. Krutskikh, M. Grigorieva, N. Akhmedzhanov and others).
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Political Science
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The academic discipline “Political science” forms knowledge of the laws and laws of world politics and modern political processes, explaining the essence and content of the policy of national states, on the basis of ensuring national security and the realization of national interests.
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Psychology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of studying the discipline is to provide scientifically grounded training of highly qualified specialists on the basis of studying the fundamental concepts of psychology management, creating the necessary prerequisites for theoretical understanding and practical application of the most important management problems related to the process of professional development.
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Advertising and creativity
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to work in advertising and use it with PR.While studying the course, the planning, creation and sale of advertising will be considered taking into account the theoretical assumptions of W. Scott, N. Plissky, B. Lomov The subject teaches how to use advertising shaping, creativity, and impact on consumers through traditional and creative approaches.
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Network PR and SMM
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to apply PR tools in a digital environment. While studying the course, practices of creating consumer loyalty to a product, service or person through social networks will be considered. The subject teaches you to define SMM strategies, choose presence formats and support content in the form of texts, audio and video.
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Situation analysis in PR
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students ' ability to assess the communicative situation in which the client is located. When studying the course, the questions of the ability to qualify the communicative situation in the organization, to make measurements, and ways to correct the situation will be considered. The subject is designed to determine the information resonance and interpret the results based on the patterns identified By M. Singer, R. Porter and M. McLuhan.
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Modern Press Service
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to work in the press services of Kazakhstan and the CIS. The course will examine the responsibilities of the press service, forms of interaction with the media and bloggers, and mechanisms for evaluating the organization's communication activity. The subject covers oral, written and complex communications created by press services.
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Sociology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The course presents general questions of theory and history of sociology, methodology and methods of sociological research, special sociological theories. This course is aimed at shaping the sociological imagination of students, basic ideas about the subject and methods of sociological research, topical problems and sociology branches.
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Philosophy
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form a systematic understanding of philosophy and its main problems and methods in the context of future professional activities. The main content of ontology and metaphysics is considered in the context of the historical development of philosophy; the importance of key worldview concepts in the modern world.
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Financial accounting and budgeting of PR projects
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to conduct financial analysis in the communication sphere. When studying the course, financial categories, economic strategies, and accounting of funds will be considered. This course examines methods of balance of payments, budget preparation, and monetization of PR projects.
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Ethics of PR
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to solve ethical problems. during the course, PR activities will be considered in compliance with the following ethical сodes: IPRA, Lisbon (European) and the Code of professional and ethical principles of PR in Kazakhstan. The subject shows the characteristics of morality and morality in public relations, based on the views of A.Page, F. Bauri, L. Matra.
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Theory and Practice of PR
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to fulfill the duties of a PR specialist in Kazakhstan and abroad. We will consider a set of core public relations activities during studying the course. The subject studies the creation of communication programs based on the theories and practices of A. Lee, S. Black and A.N. Chumikov and others.
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Нistory of Kazakhstan
- Number of credits: 5
- Type of control: [РК1+MT+РК2+ ГЭК] (100)
- Description: The purpose of the discipline is to give objective knowledge about the main stages in the development of the history of Kazakhstan from ancient times to the present. Expected learning outcomes: 1) demonstrate knowledge and understanding of the main stages in the development of the history of Kazakhstan; 2) to correlate the phenomena and events of the historical past with the general paradigm of the world-historical development of human society through critical analysis; 3) to possess the skills of analytical and axiological analysis in the study of historical processes and phenomena of modern Kazakhstan; 4) be able to objectively and comprehensively comprehend the immanent features of the modern Kazakh model of development; 5) Systematize and give a critical assessment of historical phenomena and processes in the history of Kazakhstan. During the study of the discipline students will learn following aspects: Ancient people and the formation of a nomadic civilization, Turkic civilization and the Great Steppe, Kazakhstan in modern times (XVIII - early XX centuries), Kazakhstan as part of the Soviet administrative-command system, Kazakhstan in the world community (1991-2022).
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PR cases in the Internet
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to use digital PR tools in the Internet. The structure of the course covers the best world and Kazakhstani practices of creating PR cases for a sustainable reputation. The subject forms a visual representation of successful and unsuccessful communication cases with the possibility of creating the first student PR projects in team and individually.
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Kazakh (Russian) Language
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description:
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Physical Training
- Number of credits: 2
- Type of control: РК(с оценкой)
- Description: The purpose of the discipline is the formation of social and personal competencies of students, ensuring the targeted use of the appropriate means of physical culture and sports for preservation, preparation for professional activities. As a result of studying the discipline, the graduate should know the role of physical culture in human development.
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Module of socio-political knowledge (Culture)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Module of socio-political knowledge (Political science)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Module of socio-political knowledge (Psychology)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Module of socio-political knowledge (Sociology)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
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Academic text and writing
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to express and argue thoughts in writing for the preparation of scientific articles, studies and qualification works. The course practices writing essays, abstracts and articles. The subject studies the composition of scientific publications, language features, research ethics.
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PR in show business and fashion industry
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to promote representatives of pop and fashion, taking into account foreign and Kazakhstani experience. During the course, the presentation techniques of artists, fashion designers, groups by traditional means and through social networks will be considered. The subject covers the specifics of the «promotion» of entertainment events.
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PR in commercial organizations
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to differentiate communications between private companies in Kazakhstan focused on commercial success. The discipline models the actions of introducing into the information space traditional and new goods or services, service and guarantees, using theories of F. Kotler, K. Keller, P. Drucker. The subject shows the importance of supporting demand for commercial success.
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PR-support on execution of «Ruhani Zhangyru» concept
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to popularize state programs of Kazakhstan among students. While studying the course, decisions will be considered on the example of the «Ruhani Zhangyru» program to increase the awareness of citizens to preserve and enhance the historical heritage and strengthen patriotism. The subject studies the spiritual heritage of the Kazakh ethnic group, the forms of integration of the past and the present, and instruments for strengthening social harmony.
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Al-Farabi and Modernity
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Aim of the discipline: to form students' ideas about the scientific and philosophical heritage of the great Turkic thinker Abu Nasr al-Farabi in developing the world and national culture. Learning outcomes: explain the main philosophical contents al-Farabi's heritage and his influence on the formation of Turkic philosophy; influence European Renaissance.
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Videoblogging
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to post audiovisual material on social networks and on special services. While studying the course, methods for creating posts through video will be considered with a view to its further presentation to the target audience via the Internet. The subject is devoted to methods of promoting goods, services, people and ideas through video blogs.
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Types of content and infographics for social networks
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to create infographics for Internet projects. While studying the course, innovations in social networks, ways to increase interest in content using graphic methods, the number of likes and transitions will be considered. The subject covers technological methods for the attractiveness of everyday things in the format of «PR 24 hours» and increase the level of involvement (ER) of users.
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Visualization of communication projects
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to communicate key data of PR projects through digitalization and visualization. During studying the course, we will consider how you can achieve a deeper perception of the material through drawings, videos, and animations. An item represents the correlation of content with textures, colors, and effects.
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Green PR
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability for communication support of the environmental sphere. When studying the course, green PR directions, target audiences, methods of informational consolidation of environmental initiatives will be considered. The subject is based on UNESCO documents in the field of ecology and the environment, principles of safe nature management and cases of Kazakhstani environmental NGOs.
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B2B, B2C and B2G communication consulting
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' counseling ability. During studying the course, the types of consulting services, elements of social engineering and psychological aspects will be considered. The subject is designing consulting on communication problems in the areas of «business – business» (B2B), «business – client» (B2C) and «business – government» (B2G).
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Corporate Social Responsibility
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to use corporate social responsibility by organizations. During studying the course, formation mechanisms, features of international and national models, standards and initiatives of corporate social responsibility will be considered. The subject models the elements, stages and procedures of its creation and maintenance.
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Media Relations
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to constantly interact with journalism and public relations. While studying the course, the basics of professional partnerships of the media, bloggers and organizations, the construction of information flows, and the means of transmitting facts will be considered. The subject teaches the preparation of materials and stories for the media and Internet portals.
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Intercultural communications
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability of intercultural communication to expand the cultural, mental, historical identity of various societies. This subject is aimed at considering the national reflection in communications, regional geographic information, and information barriers identified by M. Singer, R. Porter and M. McLuhan. The course covers levels of tradition, language, and gender differences.
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Management and marketing of modern communic
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to carry out management and marketing of modern communications of a multi-channel media environment. When studying the course, management and promotion strategies in the world and in Kazakhstan will be considered. The subject is aimed at mastering the principle of «deep knowledge» by E. Deming, the quantitative and informational approach of C. Shannon, channels of marketing communications, including in the Internet.
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Scientific Research Methods
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Objective - to develop skills in cognitive activity in the field of science. To use methods of scientific research for understanding and assimilating information. To be able to describe the object of research. To master methods of search, processing of scientific information, systematization, analysis, synthesis to obtain an objective content of scientific knowledge. To apply analytical and practical research methods and argumentation systems for justification, assertion, evaluation.
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The Experience of the Kazakh PR-agencies
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to use the best products of advertising, consulting and PR agencies in Kazakhstan. When studying the course, the cases of the Kazakhstan press club, Renaissance Agency, PBNhill+knowlton, Media-systems, etc. will be considered. The subject focuses on the profile activities of PR agencies aimed at high-quality customer satisfaction, development of the market of PR services and monetization of the communication sphere.
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Assessment and measurement of public opinion
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to study public opinion for public relations. While studying the course, the tools for measuring public opinion will be examined, evaluate data sets, interpret them for PR projects. The subject allows you to master the technology of collecting information, forms of assessment of preferences, representativeness and presentation of ready-made reports.
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Preparing PR-events with journalists and bloggers
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to design elements and methods of the primary stage of public events with the participation of media representatives and bloggers in Kazakhstan. This course covers the process of writing press releases, placing them, announcing events, working with speakers, attracting experts, and technical support. Creative and administrative solutions are implemented for both standard and special PR events.
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Legal Bases of Corruption Control
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form a responsible attitude and the ability to demonstrate in practice the application of the principles and norms of anti-corruption legislation in order to prevent corruption offenses, to form intolerance towards corruption, an anti-corruption culture in everyday life and at the workplace, civil liability. The following will be studied: anti-corruption legislation, the system and activities of anti-corruption subjects, causes and conditions conducive to corruption, anti-corruption policy, international experience in combating corruption.
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Entrepreneurship
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form basic knowledge in the field of theory and practice of creating your own business, necessary for the formation of: an economic way of thinking. The internal and external environment of business entrepreneurship are considered; state regulation and the role of the state for the business environment
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Press center of military formations
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to organize communications through the press center between military structures and society. While studying the course, the specifics of the army in information interaction will be considered. The subject explores the diversity of press briefings, press tours, and feedback from the military press center.
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Principles of Business Communication
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to business communication. While studying the course, they will consider the features of communication in the communication sphere, the methods of managerial interaction, the characteristics of interaction with various categories of people. The subject studies verbal and non-verbal interactions, the effectiveness of interpersonal and intergroup interaction, and ethical aspects of communication.
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Reputation and business capital
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to manage business reputation in Kazakhstan. While studying the course, mechanisms and methods for building a business reputation and individual recognition will be considered. The subject studies communication, information and media programs to support business capital and reputation, formulated by P. Berger, T. Luckman, B. Bruce.
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The system of political communication
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to accompany political campaigns. While studying the course, information and communication mechanisms in politics, methods of organizing political communication, forms of manipulation, and other features of political PR will be considered. The subject considers the construction of the political image of a party or candidate, political advertising and information support of electoral processes.
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Situation analysis in PR
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students ' ability to assess the communicative situation in which the client is located. When studying the course, the questions of the ability to qualify the communicative situation in the organization, to make measurements, and ways to correct the situation will be considered. The subject is designed to determine the information resonance and interpret the results based on the patterns identified By M. Singer, R. Porter and M. McLuhan.
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Building and maintaining of online community
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to develop information business and personal work on the Internet. The subject studies the policies of an open online community and how to support it. The course differentiates the subjects, problems and effectiveness of communication with focus groups.
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Sports and tourist PR
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability for communication support of physical education, sports and athletes. During the course, information support of the Olympics, Asian Games, Universiades and other status competitions will be considered. The subject shows how to strengthen the position of athletes with high potential, ways to strengthen their image and cooperation with sponsors.
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Country branding and international PR
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to represent the state in the international arena. While studying the course, issues of creating and promoting territorial brands will be considered. The subject models the approaches to the formation of a positive brand of countries, studies international experience, formulates communication concepts for territorial entities.
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Strategic Planning in PR and CEO
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to make early and evaluate the interconnected set of decisions in Kazakhstan's PR. While studying the course, the process and logic of strategic planning, accounting for resources and value systems, and the responsibilities of senior officials (CEO) will be considered. In the course of studying the subject, such concepts as diagnosis, forecasting and mining are mastered.
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Abais Teaching
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form in future specialists the ability to self-knowledge, the use of Abai's doctrine as the basis of spirituality and intellectuality of modern Kazakhstan, the application of their professional knowledge, understanding and abilities through the prism of humanism and education in order to strengthen the unity of the country and civil solidarity of society.The following will be studied: the concept of the teachings of Abai; sources of teaching; components of Abai's doctrine; categories of Abai's doctrine; measuring instruments of the teachings of Abai; the essence and meaning of Abai’s doctrine.
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Financial accounting and budgeting of PR projects
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to conduct financial analysis in the communication sphere. When studying the course, financial categories, economic strategies, and accounting of funds will be considered. This course examines methods of balance of payments, budget preparation, and monetization of PR projects.
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Event communications in the corporate and private sector
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability in the implementation of event management forms. When studying the course, features of event design, drawing attention to it, and using technical means will be considered. The subject considers the principles of event design, budgets, time management, entertainment components, logistics.
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Ecology and Human Life Safety
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form a number of key competencies based on modern environmental management concepts that implement the principles of harmonious optimization of the conditions for human interaction with nature, including in the process of tourist and recreational activities.The following will be studied: the principles of sustainable development, conservation and reproduction of natural resources to ensure the safety of human life, methods for assessing and minimizing risks, protecting against dangers, including during travel, measures to eliminate the consequences of accidents, anthropogenic disasters, natural disasters, environmental protection and rational environmental management.
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PR Ethics
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to develop students ' ability to solve ethical problems. during the course, PR activities will be considered in compliance with the following ethical сodes: IPRA, Lisbon (European) and the Code of professional and ethical principles of PR in Kazakhstan. The subject shows the characteristics of morality and morality in public relations, based on the views of A.Page, F. Bauri, L. Matra.
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The language and style of mass communications
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to navigate in the subject, figurative and functional spheres of the language. While studying the course, the specifics of the language, types of style and methods of language design of texts in oral and written communications will be considered. The subject contributes to the development of language skills and the style of the media, social networks and business documentation in PR.
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Creating a business plan for the project
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability in the development, writing and execution of a business plan. When studying the course, business planning forms, typology of plans, implementation strategies in public relations will be considered. The subject considers approaches, resource potential, presentation forms of business planning.
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Special projects for brand promotion in mass and social media
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form students' ability to create key brand information events through a special project – using new mechanics or a new format. The course examines the functions of special projects, platforms, forms of their implementation and effectiveness. The subject shows the process of unification of brand and media or social networks' audiences into a single sustainable community based on the M.Lour-P.Cunh theory.
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Spin - doctoring
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the ability of students to change the life cycle of an event and use public opinion correction tools. While studying the course, we will consider methods of «inhibition» and «acceleration» of an event, harm reduction from the spread of negative information based on the theories of D. Wats and B. Bruce. The subject demonstrates the ability to change the perception of events that are getting out of hand.
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Activities of a PR agency in Kazakhstan
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to understand the cycle of activities of advertising, consulting and PR agencies. The course studies the forms and results of the activities of Kazakhstani agencies: «Renaissance», «Promo Group Communications», «Media Systems», etc. The subject focuses on the core activities of PR agencies aimed at high-quality customer satisfaction, development of the PR services market and monetization of communication sphere.
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Podcasting and streaming
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to transform sound for the commercial promotion of ideas, goods, services on channels and social networks. The subject analyzes the types of podcasting and streaming, computer software, monetization on various digital platforms. The course will include a workshop on the production of creative audio content.
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Designing new commercials products in PR
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to adapt new technologies through the projects of Kazakhstani agencies: «AGT Communikation Group», «PBN Hill + Knowlton Strategies», «Action Global Communications», etc. The course will cover current areas: artificial intelligence, Chartbeat, iMedia Project, Flight School+ simulations, digital facilitation. The discipline interprets know-how in PR and motivates to communication search.
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Change management
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to use classical and digital approaches in transition periods. The course structure covers methods of managing resistance and effective interaction in an environment of constant changes. The discipline studies the characteristics of growing and aging companies, reactions to ongoing processes and creates recommendations for communication support for these processes.
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BTL-personalisation
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to promote products and services without mass distribution of advertising messages. The discipline is focused on the study of interaction with certain groups through mailing lists, samplers and tastings. The course provides an opportunity for students to create personalized content for an engaging and vibrant customer experience in the world of products and services.
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Communication attributes of sustainable development and gender equality
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The aim of the discipline is to form students' ability to maintain communications that represent the main problems of humankind. The course provides tools and resources to support the Sustainable Development Goals and explain gender equality agendas. The discipline demonstrates the possibilities of creating information involvement in the discussion of the global and regional agenda based on the recognized principles of the UN, UNESCO, and regional institutional structures.
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Pre-diploma
- Type of control: Защита практики
- Description: The goal of the practice is to form the ability to integrate the theory and methodology of technological and chemical disciplines to solve practical problems related to future professional activities. The practice is aimed at the formation of an independent solution to real problems in the field of chemical technology of inorganic substances using the competencies obtained in the course of mastering the educational program.
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Production
- Type of control: Защита практики
- Description: The purpose of the practice is to form the ability to read flow charts of chemical production, to justify the choice of equipment, materials and design and design solutions on the example of a specific chemical enterprise, to implement the competencies obtained during the development of the module to perform production tasks during the practice. The practice is aimed at mastering the structure, regulations, equipment and materials of specific chemical industries.
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Professional (educational) practice
- Type of control: Защита практики
- Description: The goal is to form the ability to use the methodological and instrumental base of general and inorganic chemistry to solve its practical problems: to study the physical properties of inorganic substances, to synthesize inorganic substances according to a given methodology and technological regulations. Educational practice forms the skills of self-determination of goals and objectives, choice of methods, drawing up a work plan and formalizing the results of practical work.