EP name

7M03215 Media Communications

Education area

7M03 Social sciences, Journalism and information

Training direction

7M032 Journalism and information

Group of educational programs

M067 Journalism and reporting studies

The goal

The program aims to prepare qualified executives applying managerial skills to address key issues affecting the global communications industry, focusing on the challenges posed by the emergence of digital media, globalization, and the rise of intercultural exchange.

Language of instruction

russian, kazakh, english

Volume of credits

120

Academic degree awarded

 Master

Learning outcomes

1. create a universal model of the communication process using the theory and concept of communication;
2. to identify the specifics of the interaction of media communications with public administration systems and to provide communication support for the foreign policy activities of state structures;
3. track trends in the development of domestic and foreign media markets and use these trends in professional activities;
4. use technical and creative skills when creating digital products based on knowledge of the specifics of modern broadcast technologies;
5. using the tools of the interactive content industry (Internet portals, databases of video, audio content, software products), create a multimedia product;
6. relying on the latest communication technologies, ethics and laws of psychology, using various types of communication, coordinate the work of different divisions of the media company;
7. explore and describe media phenomena using the language and apparatus of the social, humanities, and economic sciences, and apply various methods to analyze media companies and projects;
8. analyze the linguistic features of mass media texts, interactive methods of creative communication activities that are used in the media discourse when creating media and communication products;
9. identify the main components, parameters, and specifics of strategic communications in relation to traditional forms of communication activities; analyze the evolution of communication models on the basis of which communication strategies are developed;
10. develop a marketing strategy, evaluate its effectiveness, implement online promotion, taking into account consumer needs, the current situation in the industry and the competitive position in the market segment;
11. identify the specifics of working in the direction of corporate and brand communications; build effective work with media managers and understand how the media business affects the business of the corporation and / or brand;
12. form a team, develop a calendar plan with it, the cost of the project and effectively implement it, adapting it to specific realities.

Information for applicants

https://welcome.kaznu.kz/kz/education_programs/magistracy/speciality/2113

Academic activities

Academic mobility:

• - Harriman Institute of Columbia University (USA);
• - Oklahoma State University (USA);
• - George Mason University (USA);
• - University of Michigan (USA);
• - American University;
• - University of London (Great Britain);
• - Uniwersytet Mikołaja Kopernika (Poland);
• - University of Adam Mickiewicz (Poland);
• - Hong Kong Baptist University (Hong Kong);
• - Istanbul University (Turkey);
• - Moscow State University M.V. Lomonosov (Moscow, Russia);

Scientific activities

Scientific school or scientific directions of the Department, (research projects)

Training of students is carried out in the framework of the scientific schools of the founders of digital media, analytical journalism in Kazakhstan: M. K. Barmankulov, N. Omasheva, Z. G. Ibraeva, S. H. Barlybaeva, Sultanbaeva and scientific schools in the field of artificial Intelligence and big data Telemtayeva M. M., T. N. Biyarova , N. T. Danayevа, U. A. Tukeeva.

The scientific potential of the department is represented by highly qualified specialists: professors, associate professors, invited foreign professors, employees of the media field, mathematical cybernetics and information systems, which allows for the training of undergraduates. The teaching staff is represented by domestic and invited foreign specialists with extensive practical and research experience.

International activities

Quality assurance (Accreditation, rating, work with employers)

Availability of OP accreditation:

• International accreditation
• National accreditation
• Name of the accreditation body: AQA, FIBAA
• Accreditation period: 2017-2021
• According to the results of the rating of educational programs among the universities of the Republic of Kazakhstan takes the place:
• NAR- 1
• NCAOKO- 2