Magistracy
Speciality Code:
7M11103
Speciality Name:
Tourism
Faculty:
Geography and Environmental Sciences
Qualification:
- Scientific and pedagogical direction - Master of Sciences
- Model of graduating student
- Mandatory disciplines
- Elective disciplines
- Professional
ON1: Interprets the current knowledge, scientific concepts and theories in field of tourism for solving the scientific and applied problems in new and unfamiliar contexts, multicultural and foreign environment.
ON2: Critically evaluates the scientific apparatus and successful practical experience in field of tourism for independent construction and implementation of research.
ON3: Correctly selects the system of independent research methods in accordance with nature of object and methodology of scientific direction in field of tourism.
ON4: Integrates the scientific-professional knowledge in higher school educational process of professional tourist education, specialized institutions of advanced training and retraining of personnel with higher education.
ON5: Develops a course curriculum with relevant scientific content and teaches the professional profile tourism disciplines based on modern scientific concepts using the newest educational technologies.
ON6: Implements the effective communications, interfunctional interaction and interaction with stakeholders during documentation development, management of sales and business-processes in tourism enterprise.
ON7: Performs the resource planning, complex economic analysis of various types for tourism enterprise activities and develops the measures for improve of economic activity’ efficiency.
ON8: Manages the human resources, supports the professional and corporate culture, compliance with mandatory requirements and standards for enterprise, institution, organization of tourism sphere.
ON9: Applies the newest achievements of tourism’ theory and practice for aims of predicting, planning and managing of tourism activities in the competitive, multicultural, foreign-language environment.
ON10: Applies the effectively, creatively, combinatorial of information resources and technologies, software, GIS, GDS for solve of the professional research, educational, practical tasks.
ON11: Consistently presents the his/her own professional ideas and activity’ results in form of presentation, report, article, scientific report, educational material in the multicultural and foreign-language environment.
ON12: Evaluates the level of his/her own educational training, builds his/her own personal professional practical, scientific, pedagogical activities and trajectory of professional development.
ON2: Critically evaluates the scientific apparatus and successful practical experience in field of tourism for independent construction and implementation of research.
ON3: Correctly selects the system of independent research methods in accordance with nature of object and methodology of scientific direction in field of tourism.
ON4: Integrates the scientific-professional knowledge in higher school educational process of professional tourist education, specialized institutions of advanced training and retraining of personnel with higher education.
ON5: Develops a course curriculum with relevant scientific content and teaches the professional profile tourism disciplines based on modern scientific concepts using the newest educational technologies.
ON6: Implements the effective communications, interfunctional interaction and interaction with stakeholders during documentation development, management of sales and business-processes in tourism enterprise.
ON7: Performs the resource planning, complex economic analysis of various types for tourism enterprise activities and develops the measures for improve of economic activity’ efficiency.
ON8: Manages the human resources, supports the professional and corporate culture, compliance with mandatory requirements and standards for enterprise, institution, organization of tourism sphere.
ON9: Applies the newest achievements of tourism’ theory and practice for aims of predicting, planning and managing of tourism activities in the competitive, multicultural, foreign-language environment.
ON10: Applies the effectively, creatively, combinatorial of information resources and technologies, software, GIS, GDS for solve of the professional research, educational, practical tasks.
ON11: Consistently presents the his/her own professional ideas and activity’ results in form of presentation, report, article, scientific report, educational material in the multicultural and foreign-language environment.
ON12: Evaluates the level of his/her own educational training, builds his/her own personal professional practical, scientific, pedagogical activities and trajectory of professional development.
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Business processes in tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to integrate and develop the professional knowledge about business processes in tourism for the effective implementation of scientific, pedagogical and practical activities and use the formed competencies to design the original and innovative solutions. The following topics will be studied: development of theory, practice and features of combined business process management in tourism; groups, models, factors, risks, indicators of the efficiency of business processes in the tourism industry; business process approach in planning, designing, development of tourist territorial systems, local complexes, clustering, engineering, digitalization, branding, marketing, cross-border cooperation; business process technologies in the management of tourism enterprises and the production of quality products and services for tourists.
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Psychology of management
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Formation of knowledge about the fundamental concepts of management psychology for the practical application of the most critical aspects of management in professional interaction. Basic principles of management psychology, personality in management interactions, management of personality behavior, modern ideas, psychology of managing group phenomena, motivation, and practical reflection.
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Global economy and sustainable tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply competencies in the sphere of interaction between the global (world) economy and sustainable tourism for development of the effective, innovative, creative solutions in the organization of scientific, pedagogical and practical activities. The following topics will be studied: the impact on sustainable tourism of the world economy/industry as a complex of industries historically formed in result of the public division of labor, connected by a system of international division of labor and economic relations; stages of development of the world economy/industry in connection with the evolution of tourism; laws, patterns, mechanisms, subjects of the development of the world economy/industry in connection with sustainable tourism; the system of world economic relations, problems, trends of the world economy/industry in connection with sustainable tourism.
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Management of sustainable and smart tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to integrate professional knowledge about the management of sustainable and "smart" tourism into scientific, pedagogical and practical activities and use the formed competencies to design the original and innovative solutions. The following topics will be studied: content, features, mechanisms for integrating the SDGs into the management system of sustainable and smart tourism based on case studies; successful experience, algorithms, technologies, indicators of sustainable and "smart" tourism management; digital ecosystems and marketplace as a basis for integrating the sustainable and smart tourism.
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Theoretical and Methodical Problems of Tourism Industry
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to develop the ability to evaluate and apply historical experience, scientific approaches, research in the field of studying theoretical and methodological problems of the tourism industry (TMPTI) to solve professional problems as a sector of the world economy and the intersectoral complex. The following topics will be studied: conceptual and terminological components of the TMPTI; conceptual and terminological diversity as a TMPTI; links of practical tourism with the evolution of scientific ideas and STP; chronology of the transformation of scientific ideas about tourism; the scientific basis of the research of the TMPTI; links and content of the theoretical and methodological foundations of the sciences of tourism; scientific approaches, scientometric basis, scientific tools for studying the TMPTI; the system paradigm in the study of TMPTI; the role and place of innovation in the study of TMPTI; training of specialists as TMPTI; scientific problems of modeling the future of the tourism industry; the specifics of the study of TMPTI at the junction of sciences.
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Pedagogy of Higher Education
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: To provide pedagogical theories and practical strategies for effective teaching in higher education, fostering critical thinking, and academic success. The course explores instructional methods, curriculum design, assessment techniques, and classroom management strategies preparing educators to create inclusive and stimulating learning environments.
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Tourism Market Structure
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply knowledge about tourism market for decision-making in main areas of practical activity. Will be studied: ideas about tourism market, its properties and indicators; concept and characteristics of tourism market; its features and trends; geography of tourism consumer demand and supply, spatio-temporal modifications of model of tourism business activities.
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Tourism Economics
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply the basic scientific-theoretical knowledge of tourism economy for decision of practical problems. Will be studied: tourism economy at macro, meso and micro levels; basic ideas, concepts of economic activity in tourism; influence factors; problems and solutions; tourism enterprise Eco-nomics.
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Organization and Planning of Scientific Research (in English)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to organize independent research based on developed scenario for submission in form of presentations, reports, articles, dissertations. Will be studied: trends in science development; methods of organizing, managing and funding the researches; international scientific funds and programs supporting science and education; ratings of scientific journals; management of scientific documentation, academic writing skills.
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Planning and forecasting for sustainable tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply the competencies in the sphere of planning and forecasting the sustainable tourism for development of the effective, innovative, creative solutions in the organization of scientific, pedagogical and practical activities. The following topics will be studied: history, information support for forecasting and planning the sustainable tourism; international experience, areas and partnership projects for effective planning and forecasting the sustainable tourism; methods, techniques, technologies, indicators, measurement and reporting standards, computer software for planning and forecasting the sustainable tourism; development, analysis, verification of plans, programs, forecasts in the field of sustainable tourism.
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Business and Management Rhetoric
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability for use of oral and written business genres, speech eti-quette in business communication for successful professional interaction. Will be studied: types of speech activity and business communication, its kinds; text as result of speech activity; speech tech-nique; basic culture of speech; genres of business communication, modeling of business communication situations, selec-tion of optimal communication algo-rithms.
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Innovation Management in Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to apply the methods of innovation management in tourism for development of innovative projects. Will be studied: essence, content of innovation management in tourism; innovation activity as object of management; functions, methods of innovation management in tourism; innovative processes in promotion and commercialization of tourism product; impact of environment on innovation; management of tourism enterprise innovation activities.
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Foreign Language (professional)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to acquire and improve competencies by international standards of foreign language education and to communicate in an intercultural, professional, and scientific environment. A master's student must integrate new information, understand the organization of languages, interact in society, and defend his point of view.
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History and Philosophy of Science
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: Understanding of modern philosophy as a system of scientific knowledge, including worldview in rational-theoretical comprehension. The discipline includes aspects of the evolution and development of scientific thinking, historical moments, the contribution of scientists and scientific schools to the formation of science, and ethical and social aspects of scientific activity.
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National and Regional Tourism Planning
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to develop the ability to define the guidelines for formulation and decision-making in field of national/regional tourism planning. Will be studied: importance, approaches, hierarchy, structure, models of tourism planning at national and regional level, experience in strategic and operational planning, planning of institutional elements and tourism market, financing of tourism development.
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Risk Management in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply evidence-based methods of forecasting, as-sessment, planning and risk management in the organi-zation of tourism activities. The following will be stud-ied: theoretical foundations for identifying and as-sessing risks, factors, basic concepts, approaches to classification, methods of analysis, assessment, fore-casting and risk manage-ment in tourism; methods of reduction, insurance of risks in tourism.
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Data mining in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form competencies in the sphere of data mining (DM) for development of the effective, innovative, creative solutions in the organization of scientific, pedagogical and practical activities. The following topics will be studied: the process, features of DM for solving the problems, studying the impact of business decisions, improving the competitiveness in the tourism sphere; the methodology of the cross-industry standard process of DM (Cross-Industry Standard Process for Data Mining, CRISP-DM) as a scientific basis that does not depend on the industry, tools, applications; methods, algorithms, means, software for detecting the previously unknown, unusual, practically important and suitable for interpreting of the patterns in data with aim to improve the business processes and to make the effective decisions in the sphere of tourism.
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Information and analytical research in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to use methods and models of system analysis for research in the field of tourism, planning, organization, forecasting the effective functioning of enterprises in the tourism industry. The following will be studied: methodology, organization and technology of information and analytical work, methods and techniques for the effective organization of mental activity, the role and place of analysis in the decisionmaking process, the development of technological tools for information and analytical work in tourism.
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National and Regional Tourism Planning
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to develop the ability to define the guidelines for formulation and decision-making in field of national/regional tourism planning. Will be studied: importance, approaches, hierarchy, structure, models of tourism planning at national and regional level, experience in strategic and operational planning, planning of institutional elements and tourism market, financing of tourism development.
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Development of intelligent tourist platforms
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to create programs and applications that unite the subjects of the tourism business to promote multifunctional, maximally personalized tourism services. The analysis of software requirements and the development of technical specifications for software components and their interaction will be studied; development of multifunctional digital applications for the promotion of tourism services and products; integration of various providers of tourist services within one digital application; filling digital applications with essential content and thematic content; debugging and testing applications, developing instructions for working with them.
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Project Management in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to critically evaluate/generate of effective solutions in field of methodology and activity struc-ture for organization of works on project-ing/management of projects. Will be studied: theoretical-methodological and applied foundations of organization, design and management of projects in tourism; stages of organization, design and management of projects in tourism; organization’ resource support, design and project management in tourism.
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Sustainable tourism busi-ness and entre-preneurship
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply knowledge about sustainable tourism business and entrepreneurship to make decisions on the organization of scientific, pedagogical and practical activities. The following will be studied: ideas about sustainable tourism business and entrepreneurship, properties and features of similarities and differences between representations; history, concepts, characteristics, structure, trends of sustainable tourism business and entrepreneurship; tourism business as an environment of business relations and a sustainable complex of industries for the production of tourism products and services and the development of business processes and trade and intermediary operations; tourism entrepreneurship as a form of economic activity, legal foundations for its development, entrepreneurial process and path, successful experience and models of sustainable tourism entrepreneurship.
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Human resource management in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply innovative meth-ods of HRM in the for-mation of personnel policy and corporate culture of a tourist enterprise. Will be studied: stages of development of human resource management; contemporary concepts; methodology of human resource management, HRM as an effective mechanism for improving the performance of a company, forming a corporate culture and meeting the needs of employees, global experience in HRM.
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Tourism Economy
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply basic scientific and theoretical knowledge on the economics of tourism to solve practical problems. Will be studied: the economics of tourism at the macro, meso and micro levels; basic concepts, concepts of economic activity in tourism; influence factors; problems and ways to solve them; economics of tourism industry enterprises.
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Geodesign in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply competencies in the sphere of geodesign for development of the effective, innovative, creative solutions in the organization of scientific, pedagogical and practical activities. The following topics will be studied: the concept of geodesign based on GIS and landscape architecture as the vanguard of planning and design in tourism; geodesign as a highly technological and synthetic type of geographic analysis and geoinformation design in tourism; software for geodesign; creation of project proposals with modeling solutions for spatial conflicts of nature management, optimization of the reuse of other infrastructure in the field of tourism, business process modeling; conceptualization, specification, development, modeling, evaluation of a geodesign project in tourism; participation and cooperation of stakeholders in the territorial design and implementation of tourism development tasks based on geodesign.
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Development and expertise of quality in-struments in tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to apply competencies in the development and examination of quality tools in tourism for development of the effective, innovative, creative solutions in the organization of scientific, pedagogical and practical activities. The following topics will be studied: history, scientific understanding and fundamentals, practice of applying the analysis and quality examination tools in tourism and business processes; development and examination of standards for terms and definitions, services, processes (works), control methods as quality tools in tourism; development and examination of ratings, awards, quality management systems in tourism; the complexity of the field of knowledge and the inclusion of various stakeholders in the technological process during the development and examination of quality tools in tourism.
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Travel Industry
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to solve the pro-fessional problems based on travel indus-try laws. Will be studied: travel industry as basis of international/domestic tour-ism; travel industry history; development of travel industry in the CIS, Kazakh-stan, Russia; features of travel industry in World; statistics of travels, travel indus-try modern tendencies and development forecast; competitiveness, travel industry trends.
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Cartographic Modeling of Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability to solve and visualize the special tasks of tourism using computer, multimedia and GIS technologies in professional and scientific activities. Will be studied: types of scientific and technical information; search engines; computer data processing procedures; software products, applications for geographical research; geographic information technologies; software for tourism activities; computer technologies, creation of cartographic models by modern GIS, aspects of cartographic modeling for presenting the results of scientific research.
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Computer Technologies in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to solve the spe-cial problems of tourism with use of computer- and multimedia-technologies in professional and scientific activities. Will be studied: types of scientific and technical information; search engines; computer procedures for data processing; software products, applications for geo-graphical research; geographic infor-mation technology; tourism activity software; computer technologies for pre-senting the research results.
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Tourism Logistics
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the ability in designing rational flow processes in the formation, promotion, sale of a tourism product and apply scientifically based methods of forecasting, planning and risk management in the organization of tourism activities. The following will be studied: the concept, essence, functions of logistics, objects of logistics research, management in tourism, information support for logistics in tourism, modeling and building supply chains, the current state of the tourism logistics system in the world, trends in the formation of the logistics system in Kazakhstan
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Organization and Planning of Scientific Researches in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to organize independent research based on developed scenario for submission in form of presentations, reports, articles, dissertations. Will be studied: trends in science development; methods of organizing, managing and funding the researches; international scientific funds and programs supporting science and education; ratings of scientific journals; management of scientific documentation, academic writing skills.
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Theoretical and Methodological Problems of the Tourism Industry
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to assess/theorize the special information for form of system understanding of theory/methodology of studying the tourism industry problems. Will be studied: theory/methodology of scientific researches, modern views, boundaries, composition of tourism industry; globalization processes in World tourism; current state of Kazakhstan's tourism; policy in field of training and retraining of tourism staff.
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Marketing of Tourist Territories
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to promote the territories as product categories, taking into account their image, investment, tourism and social attractiveness. Will be studied: marketing system of tourist terri-tories; tourist destination as a product; levels of region’ tourism products, inte-grated approach to formation and promo-tion of regional tourism products; main forms and methods of tourist territory promotion.
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Methodology of Teaching Tourism in Higher School
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Goal: to form the ability to use tradition-al and modern innovative technologies for teaching the geographical and tour-ism disciplines in higher education. Will be studied: content of the UMCS of higher professional education in “tour-ism” specialty, forms and methods of or-ganizing the educational process at the university.
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Pedagogical
- Type of control: Защита практики
- Description: Aim оf discipline: formation of the ability to carry out educational activities in universities, to design the educational process and conduct certain types of training sessions using innovative educational technologies.
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Research
- Type of control: Защита практики
- Description: The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.
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Research
- Type of control: Защита НИР
- Description: The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.
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Teaching Internship
- Type of control: Защита практики
- Description: The purpose is to form practical skills and abilities of conducting classes in higher education, conducting educational work at a university, introspection and self-development of psychological, pedagogical and methodological competence. Conducts lectures and seminars, curatorial hours, develops educational and methodological documentation based on the credit system of education.