Magistracy
Speciality Name:
Marketing
Faculty:
High School of Economics and Business
Qualification:
- Scientific and pedagogical direction - Master of Economic Sciences
- Model of graduating student
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Mandatory
disciplines
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Elective
disciplines
- Professional
ON1 Solve topical problems in the development of marketing based on the study of modern research directions in the field of planning and conducting research, monitoring markets, consumers, developing types of marketing using innovative methods and information technologies in a globalizing world
ON2 Research projects for the development of regions, goods, services and services have a special state importance based on the latest achievements of the theory and practice of marketing
ON3 Generalize knowledge of the latest marketing theories, understanding the development of organizational and consumer behavior in the market, the innovative development of project and business process management in the aim of development educational programs, work plans, teaching materials used in the process of teaching disciplines and managing students' research
ON4 Develop recommendations for the strategic development of the enterprise based on the analysis of information in the field of development territorial marketing, business planning, application of decisions in the field of marketing activities of organizations, in the field of consumer and organizational behavior
ON5 Monitor the external and internal environment of the company based on the assessment of the problems of global marketing development, elements of the marketing mix, the results of marketing activities of the main competitors, their market share, their capabilities, prospects for using innovative marketing methods, communication technologies
ON6 Plan, organize and conduct applied research using modern methods, technologies in the field of market analysis, consumers, competitors, company personnel in the context of territorial and global development
ON7 Develop management decisions on the formation of product, range of goods, pricing, sales and communication policies and on the use of business planning tools in the context of marketing management
ON8 Create products, brands, innovative systems of product promotion, the principles of forming relationships with consumers, with suppliers based on the unique and creative approach
ON9 Develop strategic and operational marketing plan for the main elements of the marketing mix, improving market analysis, expanding enterprises, managing marketing, staffing, applying types and technologies of marketing.
ON10 Design work of the implementation of innovative marketing methods, communication policy tools, research technologies, development of management decisions in marketing, business planning, and the formation principles of organizational behavior and human resource management in enterprises.
ON11 Propose new marketing decisions on the strategic development of the enterprise, organizational behavior and effective interaction of market participants; innovative marketing methods taking into account territorial features and methods for evaluating the effectiveness of management decisions in marketing, the effectiveness of the use of interactive marketing in social networks
ON12 Determine the direction of furture personal and professional development, the most effective areas of application of their abilities in the aim of creating the basis for the development of their own professional and personal competences in the field of marketing management in companies, teaching activities, conducting scientific marketing research
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Consumer behavior
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline "Consumer Behavior" is to give undergraduates a holistic systemic understanding of the development and implementation of consumer behavior models, new competitive goods and services, a range of goods, forms and means of advertising, and an organization's logistics development strategy and proprietary technologies. As part of the discipline is expected to acquire knowledge and skills of using purchasing behavior in managing sales of goods and services of the organization.
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Psychology of management
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Formation of knowledge about the fundamental concepts of management psychology for the practical application of the most critical aspects of management in professional interaction. Basic principles of management psychology, personality in management interactions, management of personality behavior, modern ideas, psychology of managing group phenomena, motivation, and practical reflection.
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Territorial marketing
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a systematic and holistic scientific understanding of the concept of territorial marketing among undergraduates, as well as to master the skills of practical application of the acquired knowledge for making strategic marketing decisions at the level of the state, industry, region.
When studying the discipline, the tools and mechanisms of territorial marketing, marketing strategies of territories will be considered.
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Organization and Planning of Scientific Research (in English)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form the research culture of the future specialist, and to study the theoretical and methodological principles of organizing research activities in the context of the development of science and society. The discipline is aimed at developing the ability to conduct independent scientific research using methods and techniques of analysis, and information scientific resources.
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Communication politics
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The discipline is devoted to the study of issues related to the analysis, development and improvement of the effectiveness of the communication policy of firms. The content of the discipline explores such problems as building an effective communication process, creating a sustainable brand. The main types of marketing communications are shown, approaches to the organization of the company's communication policy are analyzed. A large place in the study of the discipline is occupied by issues of public relations and advertising strategy.
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Interactive marketing
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose of discipline. Discipline "Interactiving marketing" is aimed at forming the future specialists ability to solve problems of using tactical marketing tools in an interactive environment, to offer and substantiate new ideas for brand promotion in an interactive environment.
In studying the discipline, the following aspects will be considered:
Methods of innovative promotion in the field of mobile marketing and advertising. Internet Marketing. Viral marketing. Tactical marketing tools in an interactive environment. Risks of conducting advertising campaigns in innovative methods of promotion.
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Marketing-management
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline "Marketing Management" is the formation of a complex of knowledge in the undergraduates in the field of creating a modern system of professional knowledge and skills necessary for the effective solution of managerial problems, taking into account the principles and methods of marketing. Within the framework of the discipline, students will be able to develop a strategy and tactics for managing the main factors of the marketing mix, to offer effective solutions for the strategic and operational management of marketing activities
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Foreign Language (professional)
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose is to acquire and improve competencies by international standards of foreign language education and to communicate in an intercultural, professional, and scientific environment. A master's student must integrate new information, understand the organization of languages, interact in society, and defend his point of view.
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History and Philosophy of Science
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: Understanding of modern philosophy as a system of scientific knowledge, including worldview in rational-theoretical comprehension. The discipline includes aspects of the evolution and development of scientific thinking, historical moments, the contribution of scientists and scientific schools to the formation of science, and ethical and social aspects of scientific activity.
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Pedagogy of Higher Education
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: To provide pedagogical theories and practical strategies for effective teaching in higher education, fostering critical thinking, and academic success. The course explores instructional methods, curriculum design, assessment techniques, and classroom management strategies preparing educators to create inclusive and stimulating learning environments.
Data for 2021-2024 years
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Business planning in marketing activities
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The discipline " Business planning in marketing activities " is aimed at the formation of future professionals a wide range of management skills in the field of analysis, compilation, development of business planning.
In the study of the discipline will consider the following aspects:
Theoretical aspects of modern business planning. Planning as the main function of marketing management. Methods of drawing up different types of business plans. Types of business plans (compiled for specific purposes). Control of business planning.
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Marketing audit
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The discipline "Marketing audit" is aimed at developing the skills of future specialists to conduct an independent analysis of marketing activities in order to obtain a reliable and objective idea of the company's position in the market; company competitiveness; opportunities for further development.
When studying the discipline, methods for evaluating the effectiveness of the marketing system will be considered. The issues of planning and organizing an audit of marketing activities are studied.
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Regional brand management
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The discipline "Management of regional brands" is aimed at developing the skills of future specialists in organizing effective advertising and information work in the market, in particular, planning advertising campaigns, conducting marketing research on advertising, creating a creative strategy, and evaluating effectiveness. brands. As part of the study of the discipline, the issues of creating and promoting and managing regional brands are considered.
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Human Resource of Management
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline: the formation of the undergraduate's understanding of the general theoretical foundations of the organization's HRM, the development of modern technologies for human resource management, the formation of a modern approach to management systems in the field of personnel management. The objectives of studying the discipline are to determine the place of HRM in the organization's management system, familiarization with methodological approaches to the formation of personnel policy, socio-psychological aspects of management.
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Relationship Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline "Relationship Marketing" is to form a holistic systemic understanding of relationship marketing among undergraduates, as a concept for establishing mutually beneficial relationships with consumers and partners in the process of business activities.
The discipline is aimed at developing the ability of future specialists to communicate effectively with consumers and buyers, depending on their types, the ability to form and retain loyal customers.
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Innovative Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation of a holistic systemic understanding of marketing as a management system in the innovation sphere among undergraduates, as well as the ability to use marketing approaches, methods and solutions to enhance the innovative activity of enterprises.
The discipline "Innovative Marketing" is aimed at developing the skills of future specialists to determine the company's activities to promote a new product to the market and develop its strategy.
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Business - planing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline - to form a master's idea of business planning as an important direction of the company; to study the theory and practice of business planning in the market; types of business plans and the purpose of their development; to learn the logic and methodology of the business plan of the enterprise, as well as the method of development of standard sections of the business plan.
As a result of the study of the discipline undergraduate will be able to:
1.identify the features of the development of business plans for the creation and development of new organizations (activities, products);
2. assess the conditions and consequences of organizational and management decisions, analyze the relationship between the functional strategies of companies in order to prepare balanced management decisions;
3. to master the methods of strategic, tactical and operational decision-making in the management of operational (production) activities of organizations;
4. model business processes and know how to reorganize business processes;
5. to analyze market and specific risks, to use its results to make management decisions Purpose of discipline. The discipline "Business planning" is aimed at the formation of future professionals a wide range of management skills in the field of analysis, compilation, development of business planning.
In the study of the discipline will consider the following aspects:
Theoretical aspects of modern business planning. Planning as the main function of marketing management. Methods of drawing up different types of business plans. Types of business plans (compiled for specific purposes). Control of business planning.
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Global Marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose of discipline. The discipline "Global marketing" is aimed at the formation of future professionals in the ability to make management decisions in marketing at the global market, the choice of marketing tools, enterprise development strategy.
In the study of the discipline will consider the following aspects:
Theoretical aspects of global marketing. Global marketing environment. Transnational company. Study of the environment. Strategies for entering the global market. Control and audit
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Marketing Technologies
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is the formation among master students of a holistic system view of specific marketing technologies and the ability to use them to solve urgent marketing problems.
The discipline "Marketing Technologies" is aimed at forming the skills of future specialists in determining the company's activity in managing its position in the market, selecting and achieving the company's main marketing goals.
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Organizational Behavior and Leadership
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline "Organizational behavior and leadership" is to form a complex of knowledge in the field of theory and practice of organizational behavior and leadership, management of the leadership system in the organization.
The discipline is aimed at developing in future specialists the ability of effective management and leadership in an organization, the communicative behavior of a leader, and motivational behavior in an organization.
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Organization and Planning of Scientific Research
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose: of the discipline is to develop the skills of conducting independent scientific work, research and experimentation in undergraduates.
As a result of training:
1.use the knowledge gained in their research work;
2. determine the goals and objectives of scientific research, organize the search for information, data collection;
3. demonstrate the skills of analyzing and interpreting information presented in research published in the journals of international databases Scopus, Shpinger;
4.design results of research; plan, prepare and conduct a presentation.
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Planning and organization of markketing research
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of mastering the discipline "Planning and organizing marketing research" is to train specialists who are able to assess the market situation of a given segment, plan and control a set of marketing research that matches the company's marketing strategy and market situation. As a result of mastering the discipline, students will know the main types and methods of market research; the main sources of information used to estimate the size of the market.
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Deploment of management decisions in marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline "Development of management decisions in marketing" is the formation of a complex of knowledge for undergraduates for the practical application of methodological knowledge of management theory, the development of management decisions that determine the successful development of an organization. The discipline is aimed at developing managerial decision-making skills in future specialists that will help them navigate the marketing environment, understand the causes and consequences of managerial decisions.
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Strategy analysis in marketing
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the discipline is to form a complex of knowledge in the field of strategic analysis for undergraduates: approaches to evaluating the effectiveness of a marketing strategy, evaluating the results of marketing activities, which will allow for effective marketing management of the company. When studying the discipline, the following aspects will be considered: Product development and innovation. Alliances and relationships. Strategic marketing plan. Strategic implementation. Control. Customer Relationship Management
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Trade Mark Management
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The formation of the celestial discipline in the undergraduate complexes in the field of conceptions of the trade mark.
The discipline "Management of Trade Marks" is aimed at forming the skills of future professionals in organizing effective advertising and information work on the market, namely: to carry out advertising campaigns planning, to conduct marketing research for advertising, to form a creative strategy, to evaluate the effectiveness of the trademark.
In studying the discipline, the following aspects will be considered:
History of the development of trademarks. Brand, brand concept, its content. The trademark symbol is symbolic. Trademark Attributes. Content of the trademark. Marketing policy of brand development. Creation and promotion of a trademark. Rebranding. Uniqueness of the trademark. Building relationships between consumers and trademarks. Loyalty of the trademark. Management of trademarks. Corporate style as a component of the trademark. Merchandising policy in the trademark
Data for 2021-2024 years
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Pedagogical
- Type of control: Защита практики
- Description: Aim оf discipline: formation of the ability to carry out educational activities in universities, to design the educational process and conduct certain types of training sessions using innovative educational technologies.
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Research
- Type of control: Защита практики
- Description: The purpose of the practice: gaining experience in the study of an actual scientific problem, expand the professional knowledge gained in the learning process, and developing practical skills for conducting independent scientific work. The practice is aimed at developing the skills of research, analysis and application of economic knowledge.
Data for 2021-2024 years
