Magistracy

Speciality Code:

7M04131

Speciality Name:

E-Commerce (1year)

Faculty:

High School of Economics and Business

  • Model of graduating student
  • Mandatory disciplines
  • Elective disciplines
  • Professional
ON1 Solve topical problems in the development of e-commerce based on the study of modern scientific directions in the field of planning and conducting research, monitoring markets, consumers, developing types of marketing using innovative methods and information technologies in the globalizing world
ON2 Develop research projects in the aim development of regions, goods and services of special state importance based on the latest achievements of the theory and practice of e-commerce
ON3 Generalize knowledge of the latest theories of marketing and e-commerce, understanding the development of organizational and consumer behavior in the market, the innovative development of project and business process management for developing educational programs, work plans, educational materials applying in the teaching of disciplines and management of students' research
ON4 Develop recommendations for the strategic development of the enterprise based on the analysis of information in the field of SMM marketing, the application of the concepts of flexible (Agile) project management methods in the field of e-commerce
ON5 Monitor the external and internal environment of the company based on the assessment of global marketing development problems, elements of the marketing mix, e-commerce results of major competitors, their market share, their capabilities, prospects for using innovative marketing methods, communication technologies
ON6 Planning, organizing and conducting research using modern methods, technologies in the field of analyzing markets, consumers, competitors, company staff in the conditions of territorial and global development
ON7 Develop management decisions in the process of the formation product, range of goods, pricing, sales and communication policies and on the use of business planning tools in the context of marketing management in e-commerce
ON8 Create products, brands, innovative systems of product promotion, the principles of forming relationships with consumers, with suppliers based on the unique and creative approach to e-commerce
ON9 Develop strategic and operational e-commerce plan for the main elements of the marketing mix, improving market analysis, expanding businesses, managing marketing, staffing, applying types and technologies of marketing.
ON10 Design work of the implementation of innovative marketing methods, communication policy tools, research technologies, development of management solutions in e-commerce, business planning, and the formation of principles of organizational behavior and human resource management in enterprises.
ON11 Propose new marketing decisions on the strategic development of the enterprise, organizational behavior and effective interaction of market participants; innovative e-commerce methods taking into account territorial features and methods for evaluating the effectiveness of management decisions in e-commerce, the effectiveness of using interactive marketing in social networks
ON12 Identify areas for furture personal and professional development, the most effective areas of application of their abilities in the aim of creating the basis for the development of their own professional and personal competences in the field of e-commerce management in companies
  Data for 2016-2019 years
  Data for 2016-2019 years
  Data for 2016-2019 years