Bachelor courses
Speciality Code:
6B11101
Speciality Name:
Tourism
Faculty:
Geography and Environmental Sciences
Qualification:
- First Stage of Higher Education - Bachelor in the area of Services
- First Stage of Higher Short Education - Bachelor in the area of Services
- Model of graduating student
- Mandatory disciplines
- Elective disciplines
- Professional
ON1: Possess knowledge of the basics of theory and meth-odology of tourism, provisions of international conventions and UNWTO documents, methods and technologies of working with specific information.
ON2: Know the regulatory and legislative framework in the field of tourism and hospitality, the basics of territorial organization and economic relations in the industry con-text.
ON2: Know the regulatory framework.
ON3: Apply methods and skills of working with modern technology, computer programs, Internet technologies, GDS in professional activities.
ON 4: Calculate the need of enterprises of tourism and hospitality organizations for material, financial and other resources.
ON 5: Apply research methods of tourism market and the ways of interaction with the entities of external environ-ment to form and maintain partner network.
ON 6: Use marketing research techniques to promote and sale tourism and hospitality products and services.
ON 7: Manage the team, evaluate the effectiveness of its work on implementation of production task, tourism pro-ject.
ON 8: Ensure sale and promotion of tourism products and services of tourism and hospitality enterprises.
ON 9: Obtain basics of tour-operating, designing, creating a tourist product, Internet technologies.
ON 10: Supports corporate culture of tourism and hospitali-ty enterprises, participates in selection and adaptation of personnel, prevention and elimination of conflicts.
ON 11: Solve professional problems and tasks based on innovative approaches to territorial organization of tourism and Internet technologies.
ON 12: Able to perform communications with profound justification of position aimed to address tasks of inter-personnel and inter-cultural interaction during professional activity.
ON2: Know the regulatory and legislative framework in the field of tourism and hospitality, the basics of territorial organization and economic relations in the industry con-text.
ON2: Know the regulatory framework.
ON3: Apply methods and skills of working with modern technology, computer programs, Internet technologies, GDS in professional activities.
ON 4: Calculate the need of enterprises of tourism and hospitality organizations for material, financial and other resources.
ON 5: Apply research methods of tourism market and the ways of interaction with the entities of external environ-ment to form and maintain partner network.
ON 6: Use marketing research techniques to promote and sale tourism and hospitality products and services.
ON 7: Manage the team, evaluate the effectiveness of its work on implementation of production task, tourism pro-ject.
ON 8: Ensure sale and promotion of tourism products and services of tourism and hospitality enterprises.
ON 9: Obtain basics of tour-operating, designing, creating a tourist product, Internet technologies.
ON 10: Supports corporate culture of tourism and hospitali-ty enterprises, participates in selection and adaptation of personnel, prevention and elimination of conflicts.
ON 11: Solve professional problems and tasks based on innovative approaches to territorial organization of tourism and Internet technologies.
ON 12: Able to perform communications with profound justification of position aimed to address tasks of inter-personnel and inter-cultural interaction during professional activity.
-
Tourism Geography of Kazakhstan
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to assess the territorial organization of Kazakhstan’s tourism. The following will be studied: tourist and recreational resources, fundamentals of tourist and recreational zoning by tourist attractiveness, saturation with anthropogenic tourist and recreational resources, methodology total tourist and recreational potential, scientific tourism research in Kazakhstan.
-
Global Distribution Systems
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to prepare participants of the tourism market for the introduction and effective use of modern means of conducting tourism business. The following will be studied: information technologies for remote management and sale of tourist and hotel services, special office programs, the basics of electronic booking, familiarization with existing Global distribution systems in tourism: Amadeus, Galileo, Saber and Worldspan.
-
Hotel Industry
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to organize tourist accommodation facilities; master the principles of the hotel industry for the development of tourism. The following will be studied: the history of the hospitality industry; classification of accommodation facilities for tourists; categories, typology of hotels; general characteristics of hotel facilities; management structure, technological scheme, principles of guest service; life support systems, hotel security; computerization and basic investment strategies.
-
Military Training
- Number of credits: 6
- Type of control: MC
- Description: Military Training
-
Catering Industry in Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to use knowledge of the features of the food industry in tourism, its forms and methods for catering tourists in the formation of a tourist product.The following will be studied: the role of the food industry in tourism, the classification of food enterprises. Production and technological process and service culture at catering establishments, catering and maintenance services, features of catering for foreign tourists.
-
Foreign Language
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form the improvement of knowledge of foreign language communicative competence. The main methods of speech skills and foreign language communication skills are considered as a basis for the development of communicative competence; implementation of acquired speech skills in the process of searching, selecting and using material in English.
-
Information-Communication Technologies
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: During the study of the discipline students will learn following aspects:ICT role in key sectors of development of society. Microsoft Office Windows Cybersafety. Internet technologies. Cloud and mobile technologies. Multimedia technologies. Smart Technology. E-technologies. Electronic business. E-learning. Electronic government. Information technologies in the professional sphere.
-
Tourism Infrastructure
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to organize tourism infrastructure, including accommodation facilities, catering establishments, the transport complex in the formation of a tourist product for the development of tourism. The following will be studied: the history of the development of tourism infrastructure, the classification of accommodation facilities, catering and transport facilities, organization, service, life support, safety of hotels, catering establishments, types of bus, rail, air transportation, innovations and service specifics.
-
Tourism Marketing
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to work with modern tools of a market economy, one of which is marketing. The following will be studied: the concept of marketing in tourism; marketing research of the tourist enterprise; system and methods of collecting marketing information; advertising and propaganda in the marketing mix; marketing research of the tourist product and competitors; marketing price and sales strategies of a tourist enterprise.
-
Tourism Management and Marketing
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of the disci-pline: to form professional knowledge, qualifications and skills in managing tourism organizations based on the study of the principles, methods and functions of management and marketing, marketing research technologies. The following will be studied: the concept and management categories of tourism, the functions of planning, organization and motivation, management methods, the concept of marketing in tourism, the marketing mix, marketing research of the tourism product.
-
Tourism Management
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to acquire systemic, professional knowledge, qualification and management skills in tourism industry organizations based on the study of modern principles, methods and management functions. The following will be studied: basic concepts and management categories of tourism, management methods in tourism, principles of distribution of full powers, planning functions for the main activities of travel agencies, motivation and control, management methods, the production aspect of management in tourism.
-
Organızatıon of Active Types of Tourism
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective of studying the discipline: to form the capacities, basic skills and abilities for organizing tourist trips with active methods of movement along the route (TTAMMAR). The following will be studied: the basic concepts of tourism technology and tactics, types of natural obstacles, classification principles, the specifics of types of tourism, technical and tactical methods, the technology for compiling tactical development, issues of organizing and safely conducting TTAMMAR.
-
Political Science
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The academic discipline “Political science” forms knowledge of the laws and laws of world politics and modern political processes, explaining the essence and content of the policy of national states, on the basis of ensuring national security and the realization of national interests.
-
Psychology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The purpose of studying the discipline is to provide scientifically grounded training of highly qualified specialists on the basis of studying the fundamental concepts of psychology management, creating the necessary prerequisites for theoretical understanding and practical application of the most important management problems related to the process of professional development.
-
Sociology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The course presents general questions of theory and history of sociology, methodology and methods of sociological research, special sociological theories. This course is aimed at shaping the sociological imagination of students, basic ideas about the subject and methods of sociological research, topical problems and sociology branches.
-
Standartization and Certification in Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to analyze, develop, apply standards and certificates in professional tourism activities. The following will be studied: history, world experience of standardization/certification management in Kazakhstan, interstate standards in transportation, accommodation, catering, personal services, certification basics, safety, problems of tourism standardization/certification in Kazakhstan.
-
Standardization and Quality Management of Tourist Services
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to explain, analyze, apply theoretical and methodological concepts, standards in the field of standardization and quality management of tourism services (SaQMTS). Will be studied: scientific foundations, history, experience of SaQMTS; rights of consumers and obligations of producers; assessment/control methods; TQM concept; international/interstate organizations/standards; the system of SaQMTS RK in the sphere of transportation, accommodation, food, personal services for tourists; problems of SaQMTS.
-
Transport Service in Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to determine the place of the transport complex and transport services as part of the tourist product for professional activities. The following will be studied: the role of transport services in tourism; classification and use of vehicles in tourist travel; technology for the development of tourist routes by different types of transport using modern computer programs and Internet technologies in the transport services for tourism; place of bus tourism in the tourist market, organization and types of bus transportation; railway travel management; the role of air transport in tourist traffic; the specifics of serving tourists in transport travel.
-
Tourismology
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form an integral system of knowledge and practical skills in the field of using scientific ideas and concepts of tourismology as an emerging transdisciplinary scientific field. The following will be studied: scientific foundations and classification systems of tourismology; scientific foundations and practical experience of tourist and recreational use, district formation and zoning of the territory; scientific foundations for the development of tourism as a socio-economic system and a branch of the economy.
-
Tourist and Local History Work
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form abilities to use the methodology of complex and sectoral local history research for the organization of tourist and local history work in tourist and excursion institutions. The following will be studied: the essence and tasks of local lore in the Republic of Kazakhstan; sources and methods of local history research; the basics of organizing the main types of local history: geographical, economic, historical, toponymic, museology (methods, history, clas-sification, formation of a museum network).
-
Tour Operator and Travel Agency Activities
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to design, program and promote a competitive tourism product to the consumer in changing market conditions.The following will be studied: types of tour operator activities, types of tour operators, design and programming of a tourist product, promotion of a tourist product through agency companies, interaction patterns between a tour operator and a travel agent, and the activities of a travel agent in the modern tourist market.
-
Tour Operating
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form abilities and practical skills in the development and promotion of a competitive tourism product. The following will be studied: the basics of touroperating (tour product as a result of the tour operator; design and formation of a tourist product; contractual relations in touroperating); promotion of the tourist product (the relationship of the tour operator with service providers; pricing in touroperating; methods of promoting the tourist product).
-
Philosophy
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form a systematic understanding of philosophy and its main problems and methods in the context of future professional activities. The main content of ontology and metaphysics is considered in the context of the historical development of philosophy; the importance of key worldview concepts in the modern world.
-
Pricing and Taxation in Tourism
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form-ing the abilities of interrelation of theory and practice, forms and methods of pricing policies and taxation of tourist activities.The following will be studied: features of pricing in tourism, main articles of Kazakhstan tax code, methods of calcu-lating basic taxes, tax payments, pricing policy, customs unions.
-
Digital Visualization in Tourism
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to visualize tourism information through various graphics packages, mapping, 3D modeling for use in the field of real / virtual tourism. Will following will be studied: creation of visual images of tourist information by means of visualization/analysis of quantitative data (Microsoft Excel365), graphic design (CorelDraw, Photoshop), mapping (ArcGIS/GoogleEarth), production of 3D tours and panoramic images (3D photography, online photo panorama tools).
-
Excursion Studies
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to prepare, organize and conduct excursions, to acquire practical skills in using basic techniques when working with tourists. The following will be studied: excursion theory, the essence of the excursion, the main features and functions of the excursion; structure, classification, methodology for conducting excursions; technology for preparing a new excursion; methodical methods of excursion display and story; technological map of the excursion; excursion technology.
-
Kazakh (Russian) Language
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description:
-
Tourism Regional Geography
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to have a holistic view of the geography of the leading countries of the world that determine current trends in the development of international tourism, to form a realistic view of these countries that have the ability to attract and retain tourists, methods and technologies for working with special information for the development of tourism in the leading countries of the world. The following will be studied: statistical analysis of tourist traffic in the countries of the world; natural and recreational potential, geography of tourism in European countries; Asian countries; as well as the USA, South Africa, Australia. In the process of learning, students will acquire skills and practical knowledge for interacting in a separate social environment of various countries for successful work in tourism, cultural and other environments; will be able to analyze diagrams, graphical diagrams, navigate in the maps of the region under study; - work with sources of information, the current press, artistic and socio-political texts, Internet sources, using modern Internet technologies in professional activities.
-
Scientific Writing
- Number of credits: 3
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form the skills of effective scientific writing and lay the foundations of scientific communications. The following will be studied: the process of preparing and writing academic texts, the structure and rules for the design of a scientific publication, the features of various types of scientific creativity, the forms of public presentation of research results, the logic and organization of a scientific publication, organizational strategies, peer review of a scientific publication, as well as the presentation and authorship of scientific manuscripts: plagiarism and issues of scientific ethics; correspondence with the publisher, effective communication with the media and the general public, review of grant writing.
-
Geography of International Tourism
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to understand, analyze and apply scientific ideas, patterns, practical experience in the development of international tourism based on geographical (regional and spatial) features in professional activities. Will be studied: scientific foundations as a system of concepts, classifications, research methods; features of the international tourism market, demand, supply, flows, products; development factors/geography of types and routes of international tourism.
-
State Regulation and Tourism Policy
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to understand the forms of state and legal regulation of tourism, the legislative and regulatory framework for tourism activities in order to study and analyze the best practices of countries with a developed tourism industry. The following will be studied: the structure and instruments of state regulation of tourism in the world and the Republic of Kazakhstan; world experience of legal regulation of tourism; Kazakhstan legislation in the field of tourism.
-
Tourism and Recreational Cartography
- Number of credits: 5
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form abilities for the cartographic display of tourism objects and the compilation of tourist and recreational maps. The following will be studied: the history of development and the current state of tourist and recreational mapping, topographic maps, nomenclature, layout, classifications of tourist maps, recreational and tourist maps, geographical and tourist atlases, cartographic imaging methods, development of their content, compilation methodology, development prospects using new technologies. Classification of recreational and tourist maps. Features of compiling and designing recreational and tourist maps.
-
Нistory of Kazakhstan
- Number of credits: 5
- Type of control: [РК1+MT+РК2+ ГЭК] (100)
- Description: The purpose of the discipline is to give objective knowledge about the main stages in the development of the history of Kazakhstan from ancient times to the present. Expected learning outcomes: 1) demonstrate knowledge and understanding of the main stages in the development of the history of Kazakhstan; 2) to correlate the phenomena and events of the historical past with the general paradigm of the world-historical development of human society through critical analysis; 3) to possess the skills of analytical and axiological analysis in the study of historical processes and phenomena of modern Kazakhstan; 4) be able to objectively and comprehensively comprehend the immanent features of the modern Kazakh model of development; 5) Systematize and give a critical assessment of historical phenomena and processes in the history of Kazakhstan. During the study of the discipline students will learn following aspects: Ancient people and the formation of a nomadic civilization, Turkic civilization and the Great Steppe, Kazakhstan in modern times (XVIII - early XX centuries), Kazakhstan as part of the Soviet administrative-command system, Kazakhstan in the world community (1991-2022).
-
Culturology
- Number of credits: 2
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Aim of discipline is to form a bachelor's understanding of the specifics of the development of national culture in the context of world culture and civilization, need to preserve the cultural code of the Kazakh people, ability to pursue in independent professional activity a strategy of preserving the cultural heritage.
-
Physical Training
- Number of credits: 2
- Type of control: РК(с оценкой)
- Description: The purpose of the discipline is the formation of social and personal competencies of students, ensuring the targeted use of the appropriate means of physical culture and sports for preservation, preparation for professional activities. As a result of studying the discipline, the graduate should know the role of physical culture in human development.
-
Module of socio-political knowledge (Culture)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
-
Module of socio-political knowledge (Political science)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
-
Module of socio-political knowledge (Psychology)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
-
Module of socio-political knowledge (Sociology)
- Number of credits: 2
- Type of control: RK1+RK2 (100)
- Description: Aim оf discipline: to develop the ability to explain and interpret subject knowledge in all fields of science, shaping of the discipline. Sociology and sociological perspectives, social structure, form of policy, organizational structure, institutions, the legal and organizational rules, content, purpose, value, policy, concept and essence of culture, semiotics of culture, psychology of personality, psychology of interpersonal communication will be studied.
-
Geography of International Tourism - Term paper
- Number of credits: 9
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to understand, analyze and apply scientific ideas, patterns, practical experience in the development of international tourism based on geographical (regional and spatial) features in professional activities. Will be studied: scientific foundations as a system of concepts, classifications, research methods; features of the international tourism market, demand, supply, flows, products; development factors/geography of types and routes of international tourism.
-
Accounting and Auditing in Tourism
- Number of credits: 6
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to demonstrate theoretical knowledge, practical skills in the specific features of accounting and auditing, the formation of financial statements in the tourism business. The following will be studied: subject, method of accounting; accounting cycles and preparation of financial statements; specific features of accounting and audit of tourism business enterprises; accounting and audit of financial results of tourism business enterprises; financial statements.
-
Automation in Tourism and Hospitality
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective: to acquire skills in information technology, automated control systems, to make a business analysis. The following will be studied: a specialized package of automation programs for tourism and hospitality, which ensures the work of hotel staff and restaurant business enterprises. Systems: «Lodging Touch», «Fidelio», «Libra Hospitality», «UCS-Shelter», «Edelweiss», «Hotel». Modern directions of development of information technologies in tourism and hospitality.
-
Geography of Tourism in Post-Soviet Countries
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to assess the tourism sector of the post-Soviet countries in order to adapt successful experience and develop cooperation with Kazakhstan. The following will be studied: natural, cultural-historical, socio-economic, institutional resources of tourism; problems and prospects of development and cooperation in the field of tourism in the countries of the post-Soviet space. Revealing the features of tourism development in the countries of the post-Soviet space using modern computer programs and Internet technologies.
-
Office Work in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form students' theoretical knowledge and practical skills in the field of tourist office work, storage and accounting of documentation, and organization of workflow. The following will be studied: the basics of organizing office work in tourism activities, the features of organizing work with documents in tourism enterprises; modern document processing technologies; trends and ways to improve the documentation support of management in the field of tourism and hospitality; development of normative-methodical and regulatory documents; automated systems of office work of a tourist enterprise.
-
Information technology in the hotel and tourism business
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability using applied information technolo-gies of hotel and tourism business. The following will be studied: specialized software of hotel enterprises Fidelio/Opera, management internet-systems Bronni.Ru, TURY.Ru, Turindeks, software MS Office, including tools for MS Web pages FrontPage, Adobe Photoshop, as well as universal busi-ness planning packages, project management, database information technology. Modern Internet technologies in the hospitality industry.
-
Resort and health tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to acquire practical knowledge on health resort tourism in order to inform potential customers about the range and quality of the services offered. The following will be studied: the world geography of health-resort tourism and its specifics; resort and health tourism in the healthcare system; modern health resort resources of Kazakhstan; SPA-technologies in resort and health tourism; clinical tourism; tour operating technologies in health tourism.
-
Organization of technological processes of the hotel and tourist complex
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is forming the ability using technological processes in hotel complexes to improve the effectiveness of the management process and production efficiency. The following will be studied: components of the tourist complex, types of main technological processes in hotel and tourist complex, booking, accom-modation, room service, catering, eviction from rooms, technology of additional services and auxiliary processes.
-
Restaurant Business in the Tourism Industry Term paper
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to organize catering for and restaurant business tourists. The following will be studied: history, current state, classification of catering, organization of new restaurant, location, profile, menu, clientele, management structure, technological schemes, forms of service, bar, parties, banquets, production activities of restaurant, marketing and innovation.
-
Quality Management of Tourist Services
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: -The objective is to form the ability to understand, explain and apply scientific support and successful experience in managing the quality of tourism services in professional activities. The following will be studied: the evolution of quality; consumer rights to quality products and services; statistical bases and economic aspects of quality; methods of assessment and quality control; the concept of total quality management (TQM); quality management system (QMS).
-
Entertainment Industry
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to use information about the entertainment industry, considering the specifics of entertainment infrastructure facilities, show technologies and gambling business in professional activities. The following will be studied: characteristics of enterprises in the entertainment industry; classification of entertainment infrastructure facilities; new directions in the development of the entertainment industry; gaming traditions and entertainment in the national hospitality service.
-
Business Planning in Tourism Term Paper
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form students' knowledge about the essence of business planning and its role in increasing the competitiveness of a travel company. The following will be studied: the essence and content of business planning. Methodology for developing a business plan for a tourist enterprise by using modern computer programs and Internet technologies. Strategic, tactical and operational planning in a tourism enterprise. Business plan as the leading form of business planning. The structure of the business plan, the basics of its formation. The system of formation and implementation of the tourist product. Pricing policy in the business planning system.
-
Innovations in Catering in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to show innovative activities in the field of catering in tourism to ensure the growth of the techno-logical level and com-petitiveness of the ca-tering enterprise. The following will be studied: equipment that improves the cooking process (innovative technologies such as Cookvak, Sous-vide, cook-in, Thermomixing, Josper, Pacojet and oth-ers); information tech-nologies in the field of food for tourists (“web-sites of catering estab-lishments”, “mobile marketing”, “mobile application”); technol-ogies that provide food establishments with uniqueness and attrac-tiveness (tablet screen on tables, touch dis-plays, QR code, elec-tronic menu, LED noti-fication technology, 3D food printers, touch food producers, the use of three-dimensional projections and video mapping to demonstrate cooking, etc.).
-
E-Commerce in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to use electronic sales technologies in the field of professional tourism activities. The following will be studied: principles of doing business on the Internet, features and classification of e-commerce systems in tourism and hospitality, technologies for electronic sales of goods and services, business models of e-commerce systems in the professional field, trends and prospects for the development of electronic sales in tourism.
-
E-Commerce in Tourism and Hospitality
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to study e-commerce businesses in tourism and hospitality, reveal the concept of e-commerce, study the development trends of electronic sales in tour-ism and hospitality. The following will be studied: principles of doing business on the Internet; development of e-commerce; knowledge of the technological principles of the functioning of e-commerce systems, various types of business models of e-commerce systems.
-
Automation of Tourist Activities
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form competencies for the use of automation products for the activities of enterprises of direct (small travel agencies) and indirect (accommodation / catering) tourism industry. The following will be studied: scientific and applied foundations of implementation, history / capabilities / functions of automation products (ACS / ERP / software) for general / specialized purposes (“MyDocuments-Tourism”, “Master-Tour”, “Columbis”, “LodgingTouch”, “Fidelio ”, “Opera”, “LibraHospitality”, “UCS-Shelter”, “Edelweiss”, “Hotel”, “BIT.Hotel”, “SmartHotel”, “1C-Rarus: Hotel Management”, “MicrosoftNavision”, “WaiterPad” , "R-Keeper"), problems/prospects for automating the activities of tourism enterprises.
-
Al-Farabi and Modernity
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Aim of the discipline: to form students' ideas about the scientific and philosophical heritage of the great Turkic thinker Abu Nasr al-Farabi in developing the world and national culture. Learning outcomes: explain the main philosophical contents al-Farabi's heritage and his influence on the formation of Turkic philosophy; influence European Renaissance.
-
Animation Activity in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to organize the leisure of tourists at the enterprises of the hospitality industry through animation activities. The following will be studied: essence, concepts of tourist animation; classification of tourists; features of working with different categories of tourists; features of planning in animation activities by using modern computer programs and Internet technologies; animation in tourist service management; requirements for professional behavior and culture of animators; mass and individual types of animation leisure.
-
Branding of Tourist Destinations
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to use branding technologies for the development and promotion of tourist destinations. The following will be studied: the role of the brand in the success of the destination, the experience of promoting / managing the formation and development of brands of tourist destinations, the key stages of designing and promoting the brand; identity, positioning and brand image, technologies for using the brand to promote tourist destinations, increase their attractiveness and competitiveness.
-
Food and Beverage Gastronomy of Peoples in the World
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to understand historical, ethnographic features of food and beverage world gastronomy, their role in tourism. The following will be studied: approaches, features of food and beverage gastronomy, traditional ethnic cuisine, geographical environment, historical role in traditional customs, rituals, culture, and culinary heritage in tourism.
-
Mountain Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to represent features of mountain tourism, Kazakhstan strategic objectives and tasks for professional activities. The following will be studied: the rules of tourist and sports events in Kazakhstan, specific hazards, requirements for special equipment and inventory, catering, medical care, training systems in mountain tourism.
-
State Regulation and Tourism Policy
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to understand the forms of state and legal regulation of tourism, the legislative and regulatory framework for tourism activities in order to study and analyze the best practices of countries with a developed tourism industry. The following will be studied: the structure and instruments of state regulation of tourism in the world and the Republic of Kazakhstan; world experience of legal regulation of tourism; Kazakhstan legislation in the field of tourism.
-
Cluster Tourism Development
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to understand, analyze and apply scientific ideas and practical experience of tourism cluster development in professional activities. The following will be studied: scientific origins, classification systems, practical experience of tourism cluster development; the content and innovative factors of tourist cluster formation, the contradictions of the cluster development of tourism and the features of tourist clusters; models of formation/management tools for the sphere of cluster development of tourism by using modern computer programs and Internet technologies.
-
Communicative Interaction in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to practically apply the theory of mass communication, psychological practices, ethics and business communication etiquette in the development, organization and promotion of tours. The following will be studied: the theoretical basis of effective communication, communication models, the specifics of business intercommunication and psychological interaction of a service sector manager with partners and clients in the context of the principles of professional ethics and etiquette.
-
Communication Systems in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to teach the basics of the theory of mass communication and the practice of its use in the management and marketing activities of tourism enterprises. The following will be studied: theoretical foundations of communications, communication models, types of communications, information models of advertising communication; merchandising communications, exhibition and fair communications; developing communication technologies; marketing communications tools: new media.
-
International Tourism Organization
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to review the structure and activities of the World Tourism Organization, international governmental/non-governmental organizations and agencies. The following will be studied: the history of the formation of the system of international cooperation in the field of tourism; goals and objectives of international tourism organizations; the world tourism organization and its role of cooperation in the field of tourism; international intergovernmental and non-governmental organizations; Kazakhstan tourist organizations and associations.
-
Scientific Research Methods
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Objective - to develop skills in cognitive activity in the field of science. To use methods of scientific research for understanding and assimilating information. To be able to describe the object of research. To master methods of search, processing of scientific information, systematization, analysis, synthesis to obtain an objective content of scientific knowledge. To apply analytical and practical research methods and argumentation systems for justification, assertion, evaluation.
-
Tourism Microeconomics
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to manage the economic mechanism of the functioning of a tourist enterprise. The following will be studied: modern microeconomics; fundamentals of supply and demand analysis in a travel company; consumer choice theory, production theory; production costs; general equilibrium analysis, efficiency in the tourism market; methods of feasibility study; evaluation of the effectiveness and optimization of scientific, technological and organizational solutions at a tourism enterprise.
-
Museums in Tourist and Excursion Activities
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the abilities of a systematic understanding of the basics of the formation of museum concepts, the classification of museums, the role of museums for professional activities. The following will be studied: the history of the emergence of museums; classification of museums; methods of museology; interactive methods and techniques for demonstrating museum exhibits, forming a museum network in Kazakhstan; history, development, current state of the largest museums in the world, the use of modern information and communication and smart technologies, cultural heritage sites as a component of the tourist product.
-
Ensuring Safety in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to identify objective, subjective dangers in tourism, methods for overcoming them, a system of knowledge about insurance activities and the safety of tourists. Will be studied: types of risks in tourism; safety factors and criteria for active and other types of travel; types of insurance and the insurance market; regulatory and legal aspects and methodology for organizing insurance activities in tourism.
-
Basics of Designing Tourist and Hotel-Restaurant Complexes
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to design tourist and hotel and restaurant complexes. The following will be studied: the current state, theoretical foundations and experience in designing tourist and hotel and restaurant complexes in different countries, the main SNiPs, general schemes for the development of the territory of the Republic of Kazakhstan at various levels, architectural and planning solutions for the structures of the complexes, their internal and external design and development prospects.
-
Basics of Designing Electronic Guides and Guidebooks
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to develop concept and special content of electronic guides and guidebooks. The following will be studied: guides history and electronic/digital guides in tourism, types of travel and electronic guides, special documentation and requirements, technical specifications, preparation of conceptual proposals, interface design development and promotion.
-
Legal Bases of Corruption Control
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form a responsible attitude and the ability to demonstrate in practice the application of the principles and norms of anti-corruption legislation in order to prevent corruption offenses, to form intolerance towards corruption, an anti-corruption culture in everyday life and at the workplace, civil liability. The following will be studied: anti-corruption legislation, the system and activities of anti-corruption subjects, causes and conditions conducive to corruption, anti-corruption policy, international experience in combating corruption.
-
Entrepreneurship
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: Purpose: to form basic knowledge in the field of theory and practice of creating your own business, necessary for the formation of: an economic way of thinking. The internal and external environment of business entrepreneurship are considered; state regulation and the role of the state for the business environment
-
Adventure Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to plan, conduct adventure tours; identify trends in the development of the adventure tourism market for the successful work of a manager to promote adventure tours. The following will be studied: classification, state, prospects for the development of adventure tourism in the world and Kazakhstan; types of adventure tourism; security, features of the organization of adventure tours; features of servicing foreign customers, special types of adventure tours.
-
Promotion and Commercialization of Tourist Services
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to consciously manage the process of turning a tourist product into a market product in order to make a profit.The following will be studied: world practices of successful promotion of a tourism product and commercialization of innovative tourism services, methods for achieving competitive advantages through the choice of a strategy for the actions of a tourism enterprise, factors affecting the effectiveness of commercialization, associated risks, innovative ways to promote and sell a tourism product in Kazakhstan.
-
Designing of Tourist Routes
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to independently design tourist routes for use in the practice of domestic and inbound tourism. The following will be studied: levels of designing tourist routes, classification, design methods and technology, components, factors and design stages, logical aspects of developing routes, strategy and tactics for its preparation, competitiveness of tourist routes.
-
Basics of Designing Electronic Guides and Guidebooks
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form competencies for the development of electronic / digital tourist guides and guidebooks for mobile devices as special tourist products. The following will be studied: the experience of creating electronic / digital tourist guides and guidebooks, their typology; collection of documentation and requirements; preparation of technical specifications; preparation of a conceptual prototype; interface design development; creating a client model and promoting a software product.
-
Psychology of Tourist Activity
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is ability using psychological knowledge and methods in tourism to develop, promote services and organize effective conflict free interpersonal interaction. The following will be studied: the essence of the psychological preparation of a service sector manager, the psychology of motivation in tourism, the psychology of the work of personnel of tourist and excursion enterprises with tourists, the psychology of management, advertising and sales in tourism.
-
Tourism Advertising
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability in tourist advertising theory, basic concepts, international conventions terms and UNWTO advertising recommendations. The following will be studied: role, history, functions, communicative characteristics of advertising, structure of advertising process, classification, advertising in tourism and hotel services, advertising technology, regulatory legal advertising basis in Kazakhstan.
-
Recreational Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability represent the essence of recreational tourism, place and role in the development of tourism.The following will be studied: basic concepts of recreational and tourist activities, methodology for evaluating the tourist-recreational potential of territories, geography of international recreational tourism, organizational features of recreational tours.
-
Sanatorium-Resort Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to acquire practical knowledge on health resort tourism in order to inform potential customers about the range and quality of services offered. The following will be studied: the world geography of sanatorium tourism and its specificity; health resort tourism in the healthcare system; modern health resort resources of Kazakhstan; SPA technologies in health resort tourism; clinical tourism; tour operating technologies in health resort tourism.
-
Rural Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to apply theoretical knowledge, practical skills in organizing rural tourism to diversify the rural economy, as an alternative to employment of the rural population. The following will be studied: concepts, causes and phenomena that determine the development of rural tourism; subjects of rural tourism; models of organizing rural tourism in different countries, the functioning of the system of agro-tourism activities abroad and in Kazakhstan.
-
Servıce Scıence
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to understand scientific basis of serving based on special organization, forms, technologies of service in tourism. The following will be studied: concepts of personality, service classification, characteristics and features of service. needs, motivation, typologies and patterns of consumer behavior, diagnostic methods in service science
-
Event Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to develop the ability to design and implement tours in order to visit an important / popular event. The following will be studied: prerequisites / specifics of the emergence / development of tours, classification of tours, world calendar / statistics of events, motivation of target consumers, world experience in the development of event tourism, features of designing / conducting event tours, technologies for servicing event tourists, career / professionalism of event organizers, event potential tourism in Kazakhstan.
-
Social Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form the ability to organize and conduct social tours, taking into account its features. The following will be studied: introduction to social tourism, history, social tourism models in various countries of the world, motivation of social tourists, methods of organizing social tours and accessibility for social tourist.
-
Tourism Statistics
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to maintain statistical records in tourism; quantitative characteristics of the dynamics of the tourism industry for an objective assessment and forecasting of tourism development. The following will be studied: main tasks and categories of tourism statistics; information base of tourism statistics; analysis of tourism using analytical indicators, features of intersectoral comparisons of statistical indicators in Kazakhstan using modern computer programs and Internet technologies.
-
Thematic Parks of the World
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form a concept of the principles and methods of organizing theme parks in foreign countries for the development of tourist tours. The following will be studied: theme parks (definition, history and current state); signs of a modern theme park, theme parks as territorial production clusters. Major theme park operators, theme parks in the context of globalization; regional features of the development of theme parks, methods and technologies for working with special information in the field of park management, principles and methods for mapping and analyzing theme parks using modern technology, various computer programs and Internet technologies.
-
Travel Agency Activity
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to apply theoretical knowledge and practical skills in the provision of travel agency services for the organization of professional activities. The following will be studied: issues of the regulatory framework for the activities of travel agencies, their interaction with tour operators, organization of office work, their technical support, issues of information support for sales of outbound, inbound and inbound tourism products, staff requirements, communication technologies, etc.
-
Tourism Regions of the World
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is form holistic view of world tourist regions to meet the needs of tourists.The following will be studied: geographical and socio-economic factors of development of popular and promising countries and regions, level and main directions of tourism, most important tourist centers in Europe, Asia, America countries.
-
Tourist Formalities
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to organize tourist trips, considering the conditions for observing tourist formalities as a set of rights and obligations of a tourist when traveling abroad. The following will be studied: the concept and content of tourism formalities, UNWTO recommendations on the facilitation of tourism formalities, passport formalities, visa, biomedical and other formalities, international experience in developing tourism security measures.
-
Tourist Recreational Resources
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to identify, classify and evalute the tourist and recreational resources of the territories for the formation and promotion of the tourist product. The following will be studied: definitions, classification, modern methods for assessing the state and use of tourist and recreational resources, the basics of sustainable resource use and geographical patterns of the placement of natural, socioeconomic and cultural - tourhistorical resources.
-
Human Re-source Management in Tourism Enterprises
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The objective is to form the ability to manage personnel to form a corporate culture and improve the efficiency of a tourism enterprise. The following will be studied: principles and methods, features of personnel management of tourist enterprises, practical aspects of the formation of a personnel management system (planning, selection, development, motivation of personnel; business assessment, personnel certification), the formation of a corporate culture and a methodology for analyzing personnel management activities.
-
Abais Teaching
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form in future specialists the ability to self-knowledge, the use of Abai's doctrine as the basis of spirituality and intellectuality of modern Kazakhstan, the application of their professional knowledge, understanding and abilities through the prism of humanism and education in order to strengthen the unity of the country and civil solidarity of society.The following will be studied: the concept of the teachings of Abai; sources of teaching; components of Abai's doctrine; categories of Abai's doctrine; measuring instruments of the teachings of Abai; the essence and meaning of Abai’s doctrine.
-
Ecological Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to increase the level of ecological outlook; replenishment of the complex of basic ecological knowledge; formation of the ability to assess the possible consequences of ecological tourism on natural processes; application of these abilities in professional activities. The following will be studied: theoretical and methodological issues of the geography of ecological tourism; world regions and centers of ecological tourism; the role of ecological tourism in the sustainable development of countries, the ethics and safety of ecological travel; management of ecological tourism.
-
Ecology and Human Life Safety
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal of the discipline is to form a number of key competencies based on modern environmental management concepts that implement the principles of harmonious optimization of the conditions for human interaction with nature, including in the process of tourist and recreational activities.The following will be studied: the principles of sustainable development, conservation and reproduction of natural resources to ensure the safety of human life, methods for assessing and minimizing risks, protecting against dangers, including during travel, measures to eliminate the consequences of accidents, anthropogenic disasters, natural disasters, environmental protection and rational environmental management.
-
Ethics and Etiquette in Tourism
- Type of control: [RK1+MT+RK2+Exam] (100)
- Description: The goal is to form the ability to understand the essence and basic principles of the ethics of business communication, to use the norms of etiquette of a service sector specialist for successful business and professional communication. The following will be studied: the basic concepts of professional ethics and etiquette, the rules for conducting a business conversation, behavior in various situations, the characteristics of business techniques, rules of conduct at the table and national etiquette features.
-
Professional (educational-training campaign) practice
- Type of control: Защита практики
- Description: The objective is form the ability of skills and acquisition of practical experience in organizing and conducting tourist trips with active means of movement along the route. The following will be studied: practical skills in planning, organizing, conducting multi-day active tourist travel including equipment, tactical techniques and security of hikes.
-
Pre-Diploma
- Type of control: Защита практики
- Description: TThe objective is form the ability to consolidate the theoretical knowledge, analytical and managerial skills, collecting material for the diploma work. The following will be studied: analysis of enterprises' performance effectiveness, advantages and disadvantages of enterprises, list of partners, agreements, contracts, arrangement of meetings, negotiations, recruitment of personnel, team work.
-
Professional (international) practice
- Type of control: Защита практики
- Description: The objective is form the ability to get acquainted with tourist welcome and service technology in the most visited by Kazakhstan tourists world countries abroad. The following will be studied: skills of foreign tour organizer, head of tourist group, guide of foreign tourists, transport logistics, special documentation, tourist formalities, booking.
-
Professional (production) practice
- Type of control: Защита практики
- Description: The purpose of the practice is to form professional knowledge in the field of the chosen specialty, to consolidate the theoretical knowledge obtained in the disciplines of the directions and special disciplines of the program, to master the necessary professional competencies in the chosen direction of specialized training. The practice is designed to create conditions for the formation of practical competencies.