The Higher School of Economics and Business of Al-Farabi KazNU conducted a Republican Training Seminar entitled «The Main Media Channels of Effective Communication Companies», jointly with the Central Asian Advertising Association. The event was organized by the Department of Management and Marketing.

The purpose of the training workshop was to familiarize students and teachers with modern media technologies used in organizations of potential employers. The speakers at the Seminar were representatives of the most efficient communication companies in Kazakhstan. Dana Daulenbaeva, Executive Director of the Central Asian Advertising Association, PA DDB Open Eyes Media Director Ayman Kapanova, General Director of Universal Mc Cann Kazakhstan (Coca-Cola Media Agency) Alina Tursunova and Director of TV Media Digital Marina Buzubayeva, have shared their technologies, information and experience. (The official partner of GazPromMedia Digital in Kazakhstan, a certified partner of Google).

The Training Seminar was held in a business setting in a dialogue format. The participants highlighted the high level of speakers and the value of information provided by them. The seminar laid the foundation for long-term relationships with potential employers. The participants agreed to sign a Memorandum of Understanding.

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