Guest lecture on "Methods and tools for tour package promotion".
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Guest lecture for students of the 3rd year of the specialty Tourism of the department of Recreational Geography and Tourism.
26.04.2021 from 12.00 to 13.00 hours.
A guest lecture on the topic "Methods and tools for promoting tours"was organized jointly by the Kazakhstan Tourism Association for the 3rd year students of the Tourism specialty by the teacher Nurmukhanbetova D. E..
The guest lecturer was Ekaterina Maratovna Izmailova, a specialist in outbound tourism, who has extensive experience in tour operator activities. She has experience working from sales manager to head of sales at tour operators such as Mouzenidis Travel and Sanat Tour.
During the lecture, she spoke about various methods and tools that allow you to successfully bring your travel products to the markets. Using the example, she showed how tourism business professionals encourage consumers to purchase promoted travel products and agents to work together for a long time. What events are organized to attract and retain new customers.At the end of the speech, E. M. Izmailova answered the students ' questions.
There was a lively dialogue-rather acute questions and wishes of students were voiced.
In conclusion, it can be noted that the event turned out to be interesting annd constructive.