Public relation and advertizing chair is the youngest in the structure of faculty of journalism, its creation has been caused by dynamical development of the public relation, constantly increasing interest to a profession practically in all structures and society segments. Kazakhstan one of the first in the CIS began to use actively PR both in state, and in commercial field, for creation of communication strategy, improvement of competitiveness of firms and the enterprises, improvement of mutual understanding of the power and the population. The chair prepares bachelors, masters and doctors Ph.D on the following specialities:
- The expert in public relation (PR);
- The worker of the press centers and the press-services of the organizations, the companies and corporations;
- The manager of mass-media;
- The image maker;
- The producer;
- The head of advertizing agency;
- The creative expert for Internet sites and a blog sphere;
- An observer for business journalism, etc.;
The chair of public relation and advertizing of faculty of journalism KazNU after al-Farabi became the leading center of preparation of professional communication managers, image makers, producers, press secretaries and many other things for work in the field of state, political, social, and business of the communications owning the advanced technologies. Annually, taking into account realities of development of a society and requirements for application of market technologies, the system of elective courses – disciplines which the trainee chooses independently is updated, building own trajectory of vocational training. On chair leaders professors, doctors of sciences, senior lecturers, candidates of science, the teachers, showing work as skilled and highly skilled instructors.
The basic lines of activity of chair:
- Methodical activity;
- Research activity and partnership;
- Communication with employers;
- Image activity;
- International contacts;
- Improvement of professional skill.
The chair has developed the State obligatory educational standards on a speciality: SOSF RK 6.08.023-2009 – for a bachelor degree, SOSF RK 7.09.165-2010 – for a magistracy, SOSF RK 7.10.114-2010 – for doctoral studies (Ph.D). All typical programs for a full cycle of training on three-level system of a professional training on a specialty public relation are written by PPS chairs.
The chair cooperates with National Association on public relations (NАPR), club PR, conducting PR and advertizing structures. Issues the collection of proceedings «PR and mass-media in Kazakhstan».
The chair has huge potential of development, participating in creation of educational and methodical materials, working on material resources creation, carrying out various scientific and profile projects, involving in the activity of known scientists and experts.